Apxor + MoEngage Partnership : Bring Completeness to Your App Adoption Process
Apxor has formed a strategic partnership with MoEngage, to bring completeness to your product engagement and retention campaigns, and increase adoption.
Suneeta Munjuluri
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Category: Best Practices
What is a Tech Stack

What is a Tech Stack

Technology Stack refers to the entire basket of software platforms, tools, services, hardware and networking devices that are employed in the development of an IT application.
The Emerging Role of Data Science and NLP in Consumer Products

The Emerging Role of Data Science and NLP in Consumer Products

Apxor's Open Discussion with Dr.Sowmya Vajjala regarding the emerging role of data science and NLP in consumer products. Dr.Sowmya Vajjala is an NLP researcher, data scientist and an author
Product Strategies for Building a Successful Consumer Internet Company

Product Strategies for Building a Successful Consumer Internet Company

2021 started with a bang for Apxor, as we had renowned business, product and strategy expert Ankur Warikoo with us for our first open discussion of the year. Ankur shared his expertise and experiences around the topic - “Product Strategies for Building a Successful Consumer Internet Company”.
Overcoming UX Design Challenges in User-Centric Apps

Overcoming UX Design Challenges in User-Centric Apps

Amit Chowdhury, Head of Design at Samsung, discusses with Apxor, about the challenges in building UX Design for user-centric mobile apps.
How To Capture The Right User Emotions? Designing In-app Surveys, Customer Feedback Forms and NPS Ratings

How To Capture The Right User Emotions? Designing In-app Surveys, Customer Feedback Forms and NPS Ratings

Customer Feedback is a widely used method to understand User Sentiment. Every feedback form responded is a gold mine of rich data, Are you harnessing this gold mine by giving the most relevant questions to answer?
Good Metrics To Measure User Retention In Content Apps

Good Metrics To Measure User Retention In Content Apps

Content apps rely heavily on retention and engagement. What are the essential metrics that help to understand how well a user is retained on a content app?
Breaking down the recipe of Samosa’s success

Breaking down the recipe of Samosa’s success

How Samosa Labs achieved success in Retention by understanding user habits.
Personalizing User Experience for Greater Product Engagement

Personalizing User Experience for Greater Product Engagement

Delivering user experience perfectly tuned to suit an individual user is a sure way of gaining high customer engagement with a product or app.
A Product Manager’s Guide to Working from Home

A Product Manager’s Guide to Working from Home

With restrictions on movement during this period of self isolation, it’s important to chalk out an effective strategy to handle business affairs from the safety of our homes.
Category: Analytics
Understanding and Acting Upon App Uninstalls

Understanding and Acting Upon App Uninstalls

Understanding why your users are uninstalling can be the real crux of retaining your customers. Here are some insights into how to understand why your customers are uninstalling.
The FTUE Story - Turns out 1 in 2 new users decide if they need your mobile app in less than a minute.

The FTUE Story - Turns out 1 in 2 new users decide if they need your mobile app in less than a minute.

Once users go through your onboarding sequence, they are expected to explore, understand and find value in using your app. But first-time users rarely do what you expect them to.
Dress To Kill: Methods To Improve Your App's First Time User Experience

Dress To Kill: Methods To Improve Your App's First Time User Experience

Just like how you would prepare yourself for creating a first impression in real life, your app should dress to kill when it comes handing out the best First Time User Experience.
Contextual Surveys put your users at the core of iterating your product

Contextual Surveys put your users at the core of iterating your product

Surveys can be incredibly helpful for a product, however there is more than just the design that comes into play to get quality user inputs. Surveys are most effective in the Right Context.
Boost App Conversions With These Effective Measures

Boost App Conversions With These Effective Measures

One of the most critical KPI for any app is its conversions. Advanced product analytics tools like Apxor not only help you track conversion goals but also aid in nudging your users towards conversion. Let’s take a detailed look.
Blitzscaling Consumer Apps With Rapid Product Experiments - Open Discussion With Doubtnut

Blitzscaling Consumer Apps With Rapid Product Experiments - Open Discussion With Doubtnut

Summary of Apxor's Open Discussion - Blitzscaling Consumer Apps with Rapid Product Experiments, with Doubtnut's leads.
Are You Doing These 6 Things To Improve Your App's Retention Rate?

Are You Doing These 6 Things To Improve Your App's Retention Rate?

The relationship between an app and its users boils down to how happy the users really are. Let’s learn about retention and a few tried and tested methods to improve your app’s retention rate.
Category: UX Design
A Guide to Using Smart Nudges to Enhance User Experience

A Guide to Using Smart Nudges to Enhance User Experience

Smart nudges are low effort - high return mechanisms of improving mobile app user experience. In this guide find out how smart nudges aid in user onboarding, feature discovery, feature adoption, announcements and drop-off recovery.

The Intricacies of Building Apps for Bharat - Open Discussion

The Intricacies of Building Apps for Bharat - Open Discussion

A great discussion with Serial Entrepreneur and Found of Samosa app, Abhilash Inumella, on what are the best practices while building apps for Bharat (Indian diaspora).

Feature Adoption and How it Drives Growth

Feature Adoption and How it Drives Growth

Whether you are launching a new feature, or want to bring under-utilized features to the forefront, understanding feature adoption is critical for your app.

A Comprehensive Guide to User Journey Mapping

A Comprehensive Guide to User Journey Mapping

Understanding users' needs and creating user experience which meets their expectation is the crux of a great product. Creating User Journey Maps accurately help in building that experience.

Category: Growth
User Onboarding 101 - Learn the Art of Perfect Onboarding

User Onboarding 101 - Learn the Art of Perfect Onboarding

When you build an app with several features, guiding your users with an onboarding tutorial will ensure they stick around to appreciate the many features you offer.

How your home feed can aid in improving your user activation

How your home feed can aid in improving your user activation

Once a user has onboarded, the more quickly you activate the user, the higher are the chances of retention. Check out how to activate your user quickly by improve your home feed ranking.

How To Improve App Ratings By Using Google Play In-App Review API

How To Improve App Ratings By Using Google Play In-App Review API

Get the best Google Play Ratings Using the Google Play In-App Review API by perfectly timing its launch. Check out the ways to get maximum positive reviews for your app.