Creating Badges with Apxor
We learned in our last blog post that top apps use badges to foster users’ engagement. Let us now get down to business and see how we can make badges ourselves. In this regard, we will look at how Apxor’s tool can make it easier for product and marketing teams to create various badges that suit various app needs and that fit well in their app’s design.
Apxor is the world’s first digital nudging platform for consumer apps. Apxor’s dashboard enables product managers and growth marketers to create the easiest engagement hacks - that is, nudges, in under 15 mins. No coding at all.
Apxor’s dashboard supports different types of nudges like Tooltips, Coach marks, PIP Videos, Badges (which were known as Spotlights till recently), In-app messages, Walkthroughs, and Micro surveys.
Each of these nudges is used to serve a specific purpose.
Badges are different from other nudges, because there can be multiple badges on a single screen view, yet they can be totally non-intrusive and highly effective.
Why Apxor is the best tool to create Badges
Apart from being a hassle-free, zero code tool, Apxor offers a variety of advantages that no one else offers.
Variety
Explore our impressive lineup of 6 distinct badge types: While most of the products end up providing only a simple Notification Badge template, Apxor has numerous badge varieties to answer different notification or engagement expectations. The badge types aim to grab user focus while offering a customizable method to express critical content to the mobile application.For instance: Apxor’s scrollable badges that communicate more in compact spaces - like “Scan & Pay To Get Upto 250 Cashback !”
Customizability
- Tailor badges to reflect the unique goals and objectives. You can provide a personalized experience tailored to a specific set of users.
- Choose from 25+ badge designs: Highly customizable badge designs that can be tailored to suit the requirements and goals of the app.Apxor offers more than twenty-five badge design variations making it very easy to craft badges to match your app’s style and communication needs. The flexibility allows you to select among many different badge styles to ensure they blend in perfectly with your app’s visual language.
Control
- Maintaining relevance and preventing outdated information by controlling badges on time sensitivity, providing timely and contextually appropriate information
- Badges can be controlled to display until the intended objective is accomplished, providing users with timely feedback and encouraging continued engagement with the platform
- Target your audience effectively with 10+ badge conditions to showcase badges: With more than 10 badge condition options available, Apxor enables you to reach your desired audience precisely. With this degree of specificity, you can be assured that badges are presented to the correct users at the relevant moments where it is most likely for users to interact with it, thus boosting User Experience and raising the likelihood of User Engagement.
Comprehensive Analytics
Benefit from real-time measurement to track your success and impact: Tie and measure the badge performance to your goals. With Apxor, you can track real-time performance for your badges and know how effective they are at driving user behavior. With all this data to hand, you can see exactly how your customers are using the badges and then make data-informed choices about better ways to optimize badge schemes for higher engagement metrics and faster conversion times.
Different Badge Types in Apxor
Apxor offers a wide range of badges, enabling the product and growth teams to enhance the user experience of their app.Each of these badge types can again be customized according to the needs of the app.
1. Notification Badge
This is the simplest type of badge- a dot on the feature you need to highlight. It is often used in a number of products just to let the users know about the presence of a feature. This notification badge is very useful in understanding the correlation between a feature and its effect on the intended KPIs.
2. Text Badge
Text badge contains short informative text about the product/feature it is attached to. This type of badge is usually used to make new features more discoverable. For example: Attaching a badge with the text ‘New’ to a newly launched feature makes users notice the feature and interact with it.
3. Text+ Icon Badge
Adding a small Icon next to the text on the Badge helps users visually understand the value of the feature or the offer. This type of badge is generally used to highlight any kind of offer that is associated with the product or feature.
As stated in our earlier chapter, Turtlemint app used a badge on their KYC Verification. Turtlemint offers 100 points to the users who complete the KYC. This offer is clearly stated in the badge in an extremely non-intrusive fashion so that users can utilize the offer by completing the KYC.
4. Custom Background Badge
Adding a custom background image lets you blend the badges with your app or make the badges stand out, as per the requirement of the campaign.
5. Horizontal / Vertical Scrolling Badge
Apxor’s scrollable badges are a new and inventive concept. With the scrollable badge component, you can also have more information within that same restricted screen area — and they’re an excellent choice if your app wants a meaningful yet quick message to its audience.
6. Hotspot
Product and marketing teams are well aware that it is very easy to grab user attention with animation. While a simple notification badge in the form of a dot, is a great tool to make users interact with a feature, adding a ripple animation effect to this dot can make it even more attractive. Interactions with the feature multiply when this badge is used.
How to measure the effectiveness of your badges?
To measure the effectiveness of badges, the following metrics are essential:
Badge Interaction Rate
It is a metric that represents the rate of interaction as percentages for users clicking badges. It gives you an idea of how well the badges catch the eye of the user.
Badge-Triggered Actions
Watching if users do the things you’d hope for after clicking the badge (e.g., finishing a task, sharing something, buying something) is useful to know how effective these little decorative elements truly are.
Building Badges In-house Vs Using Apxor
Badges are simplest form of in-app nudges. Product and development teams might assume that building them would be easy. But the teams might encounter a number of pitfalls during the process of designing, developing and launching badges.
Time taken to build a badge in-house
Product and marketing teams know very well that the requirement of building even a small UI element in-house needs to go through an entire development lifecycle including design, coding, testing, release, app launch, bug-fixing etc. This entire lifecycle could take anything from 30 days up.
Time to taken to create and launch a badge using Apxor
With Apxor, its a no-brainer. All you need is 15 mins to Design, Create and Launch a badge, no coding required. Apart from this, Apxor also gives you the ability to analyse the effectiveness of the badge and experiment to find the right fit.
Clear wins of using Apxor to build badges
No Dev dependency
Nudging layer, be it Badges or any other kind of nudge, is a meta layer on top of the core product. Building it takes a lot of developer effort. Instead, using Apxor, you get those capabilities instantly.
Freedom from Debt Code
Every time your underlying app changes, your badge code becomes obsolete, creating more debt code. With Apxor, you don’t need to write a single line of code.
Speed to experimentation
Nudging is not just about creating nudges, but also involves a lot of experimentation to be successful. Apxor helps you experiment rapidly and evaluate what is working best.
No Limitations of Designs
You don’t need to restrict your badge designs to what the designer has provided. Apxor provides a whole range of customizable templates for you to work on.
Fixed Overtime
You don’t need to spend extra time for every badge. With Apxor, your badges creation overtime is fixed and significantly low, leaving you with more time in hand.
Get the Science of Nudging
Digital Nudging is about understanding who to nudge, when to nudge and how to nudge. Apxor empowers you with the entire science of nudging.
Benefits of using Apxor over building badges in-house
1. Rapid Deployment:
Apxor offers ready-made solutions that can be quickly integrated into your app, reducing development time and effort.
2. Analytics and Insights:
Apxor provides analytics and insights into user behaviour and badge performance, which can help you optimize your badge strategy.
3. Ease of Use:
Apxor is user-friendly, allowing non-technical product managers and growth marketers to configure and manage badges.
4. Support and Updates:
You can rely Apxor for ongoing support, updates, and maintenance.
5. Cost Predictability:
Instead of worrying about bloating up development costs for a single badge, you can deploy badges with a predictable cost using Apxor.
Conclusion
A badge is a great way to increase user involvement and interaction inside of apps. In order to successfully utilize them in your community you need to understand the possibilities, target group, KPIs, churn points, as well as the criteria for a successful badge. With the expansion of mobile app applications, badges can become very crucial to retain users, keep updates about your application, and inspire them. Keep your eyes peeled for more news about the wonderful world of badges.
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