The Product Growth Journal

Unlock the potential of your product through expert insights and strategies for user onboarding, engagement and conversion.

Best Practices

Onboarding Checklist: 9 Must-Haves For The Best User Onboarding Experience

Best Practices

A powerful onboarding checklist with 9 elements that enable you to create the most seamless and the best onboarding experience for your new users. 

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Tackling First-Time Users Uninstalls - Beyond the Basics

First-time user uninstalls is a large opportunity segment. In this eBook, you can understand the..

ebook
Growth

How Top Companies like Amazon, Slack and more, are Using Digital Nudges

Growth

Top companies like Amazon, Slack, Youtube and more are using Digital Nudges to improve user experience and increase customer satisfaction. Digital Nudges are a must have. Use or Perish.

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Featured
Best Practices
What are Digital Nudges - A Complete Guide

(Nudge is) any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.

Best Practices

What are Digital Nudges - A Complete Guide

Best Practices

(Nudge is) any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.

Tackling First-Time Users Uninstalls - Beyond the Basics
ebook
Growth

How Top Companies like Amazon, Slack and more, are Using Digital Nudges

Growth

Top companies like Amazon, Slack, Youtube and more are using Digital Nudges to improve user experience and increase customer satisfaction. Digital Nudges are a must have. Use or Perish.

All Blogs

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Best Practices

Explore Apxor's impact on app engagement through personalized experiences. Learn types, strategies, real cases, and future trends for user-centric success.

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Explore Apxor's impact on app engagement through personalized experiences. Learn types, strategies, real cases, and future trends for user-centric success.

Best Practices

Optimize app development with Apxor’s in-app surveys. Gain real-time user insights,set clear goals and implement best practices. Learn from Vedantu’s success.

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Optimize app development with Apxor’s in-app surveys. Gain real-time user insights,set clear goals and implement best practices. Learn from Vedantu’s success.

Best Practices

Use Apxor, the best digital nudge platform, and learn how to create and deploy exciting badges on your app. What are the benefits of the badges, what kind do you have, and how do you measure this? Let go of code woes and ease out the badge-making affair.

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Use Apxor, the best digital nudge platform, and learn how to create and deploy exciting badges on your app. What are the benefits of the badges, what kind do you have, and how do you measure this? Let go of code woes and ease out the badge-making affair.

Best Practices

Find out about using badges, or the dynamic in-app encouragers for higher engagements and conversions in case of the FinTech, Fantasy sports, e-commerce, and hyperlocal apps industries. See actual examples and case studies for each vertical.

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Find out about using badges, or the dynamic in-app encouragers for higher engagements and conversions in case of the FinTech, Fantasy sports, e-commerce, and hyperlocal apps industries. See actual examples and case studies for each vertical.

Best Practices

Discover case studies of effective use of badges in top-ranking mobile applications for increasing user involvement. Understand how Badges help improve conversions, explorations, gamification and customer loyalty in companies like Swiggy, Gmail, Instagram, Duolingo, Dream 11, and Starbucks.

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Discover case studies of effective use of badges in top-ranking mobile applications for increasing user involvement. Understand how Badges help improve conversions, explorations, gamification and customer loyalty in companies like Swiggy, Gmail, Instagram, Duolingo, Dream 11, and Starbucks.

Best Practices

What are Badges

Best Practices

Badges can boost user engagement as well as product discovery on mobile apps. Discover features on product use, badges as in-app signals and how product teams can improve on their decisions.

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Badges can boost user engagement as well as product discovery on mobile apps. Discover features on product use, badges as in-app signals and how product teams can improve on their decisions.

Best Practices

(Nudge is) any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.

Read Blog

(Nudge is) any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.

Best Practices

What is User Activation rate - It is a metric that indicates the level of user engagement within your app. Understand with examples.

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What is User Activation rate - It is a metric that indicates the level of user engagement within your app. Understand with examples.

Best Practices

Personalizing onboarding experience leads to higher activation and retention. Here are 5 ways with examples.

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Personalizing onboarding experience leads to higher activation and retention. Here are 5 ways with examples.

Best Practices

A powerful onboarding checklist with 9 elements that enable you to create the most seamless and the best onboarding experience for your new users. 

Read Blog

A powerful onboarding checklist with 9 elements that enable you to create the most seamless and the best onboarding experience for your new users. 

Growth

Top companies like Amazon, Slack, Youtube and more are using Digital Nudges to improve user experience and increase customer satisfaction. Digital Nudges are a must have. Use or Perish.

Read Blog

Top companies like Amazon, Slack, Youtube and more are using Digital Nudges to improve user experience and increase customer satisfaction. Digital Nudges are a must have. Use or Perish.

Product & Tech

Google Cloud's case study of Apxor which takes an insider look at how Apxor helps apps improve their user experiences by using data to understand user intent.

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Google Cloud's case study of Apxor which takes an insider look at how Apxor helps apps improve their user experiences by using data to understand user intent.

Best Practices

First time user experience (FTUE) of a product is one of the strongest deciding factors for a new user to whether to continue using the product or not. Here are our tried and tested solutions on how to improve your FTUE.

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First time user experience (FTUE) of a product is one of the strongest deciding factors for a new user to whether to continue using the product or not. Here are our tried and tested solutions on how to improve your FTUE.

Best Practices

We have listed down for you the 5 best user onboarding flows from popular apps, and why they stand out, and how they can be emulated.

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We have listed down for you the 5 best user onboarding flows from popular apps, and why they stand out, and how they can be emulated.

Product & Tech

Apxor has formed a strategic partnership with MoEngage, to bring completeness to your product engagement and retention campaigns, and increase adoption.

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Apxor has formed a strategic partnership with MoEngage, to bring completeness to your product engagement and retention campaigns, and increase adoption.

Growth

Smart nudges are low effort - high return mechanisms of improving mobile app user experience. In this guide find out how smart nudges aid in user onboarding, feature discovery, feature adoption, announcements and drop-off recovery.

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Smart nudges are low effort - high return mechanisms of improving mobile app user experience. In this guide find out how smart nudges aid in user onboarding, feature discovery, feature adoption, announcements and drop-off recovery.

Growth

Have you ever wondered why you open some apps so quite often, while others in similar space not so much? How have these apps become the leaders in their space? Why are they so addictive? What’s their secret sauce?

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Have you ever wondered why you open some apps so quite often, while others in similar space not so much? How have these apps become the leaders in their space? Why are they so addictive? What’s their secret sauce?

Growth

Technology Stack refers to the entire basket of software platforms, tools, services, hardware and networking devices that are employed in the development of an IT application.

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Technology Stack refers to the entire basket of software platforms, tools, services, hardware and networking devices that are employed in the development of an IT application.

Growth

When you build an app with several features, guiding your users with an onboarding tutorial will ensure they stick around to appreciate the many features you offer.

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When you build an app with several features, guiding your users with an onboarding tutorial will ensure they stick around to appreciate the many features you offer.

Analytics

Understanding why your users are uninstalling can be the real crux of retaining your customers. Here are some insights into how to understand why your customers are uninstalling.

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Understanding why your users are uninstalling can be the real crux of retaining your customers. Here are some insights into how to understand why your customers are uninstalling.

UX Design

A great discussion with Serial Entrepreneur and Found of Samosa app, Abhilash Inumella, on what are the best practices while building apps for Bharat (Indian diaspora).

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A great discussion with Serial Entrepreneur and Found of Samosa app, Abhilash Inumella, on what are the best practices while building apps for Bharat (Indian diaspora).

Analytics

Once users go through your onboarding sequence, they are expected to explore, understand and find value in using your app. But first-time users rarely do what you expect them to.

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Once users go through your onboarding sequence, they are expected to explore, understand and find value in using your app. But first-time users rarely do what you expect them to.

Best Practices

Apxor's Open Discussion with Dr.Sowmya Vajjala regarding the emerging role of data science and NLP in consumer products. Dr.Sowmya Vajjala is an NLP researcher, data scientist and an author

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Apxor's Open Discussion with Dr.Sowmya Vajjala regarding the emerging role of data science and NLP in consumer products. Dr.Sowmya Vajjala is an NLP researcher, data scientist and an author

Best Practices

2021 started with a bang for Apxor, as we had renowned business, product and strategy expert Ankur Warikoo with us for our first open discussion of the year. Ankur shared his expertise and experiences around the topic - “Product Strategies for Building a Successful Consumer Internet Company”.

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2021 started with a bang for Apxor, as we had renowned business, product and strategy expert Ankur Warikoo with us for our first open discussion of the year. Ankur shared his expertise and experiences around the topic - “Product Strategies for Building a Successful Consumer Internet Company”.

Best Practices

Amit Chowdhury, Head of Design at Samsung, discusses with Apxor, about the challenges in building UX Design for user-centric mobile apps.

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Amit Chowdhury, Head of Design at Samsung, discusses with Apxor, about the challenges in building UX Design for user-centric mobile apps.

Analytics

Once a user has onboarded, the more quickly you activate the user, the higher are the chances of retention. Check out how to activate your user quickly by improve your home feed ranking.

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Once a user has onboarded, the more quickly you activate the user, the higher are the chances of retention. Check out how to activate your user quickly by improve your home feed ranking.

Product & Tech

Get the best Google Play Ratings Using the Google Play In-App Review API by perfectly timing its launch. Check out the ways to get maximum positive reviews for your app.

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Get the best Google Play Ratings Using the Google Play In-App Review API by perfectly timing its launch. Check out the ways to get maximum positive reviews for your app.

Best Practices

Customer Feedback is a widely used method to understand User Sentiment. Every feedback form responded is a gold mine of rich data, Are you harnessing this gold mine by giving the most relevant questions to answer?

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Customer Feedback is a widely used method to understand User Sentiment. Every feedback form responded is a gold mine of rich data, Are you harnessing this gold mine by giving the most relevant questions to answer?

Best Practices

Content apps rely heavily on retention and engagement. What are the essential metrics that help to understand how well a user is retained on a content app?

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Content apps rely heavily on retention and engagement. What are the essential metrics that help to understand how well a user is retained on a content app?

UX Design

Whether you are launching a new feature, or want to bring under-utilized features to the forefront, understanding feature adoption is critical for your app.

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Whether you are launching a new feature, or want to bring under-utilized features to the forefront, understanding feature adoption is critical for your app.

Analytics

Just like how you would prepare yourself for creating a first impression in real life, your app should dress to kill when it comes handing out the best First Time User Experience.

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Just like how you would prepare yourself for creating a first impression in real life, your app should dress to kill when it comes handing out the best First Time User Experience.

Analytics

Surveys can be incredibly helpful for a product, however there is more than just the design that comes into play to get quality user inputs. Surveys are most effective in the Right Context.

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Surveys can be incredibly helpful for a product, however there is more than just the design that comes into play to get quality user inputs. Surveys are most effective in the Right Context.

Best Practices

How Samosa Labs achieved success in Retention by understanding user habits.

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How Samosa Labs achieved success in Retention by understanding user habits.

Analytics

One of the most critical KPI for any app is its conversions. Advanced product analytics tools like Apxor not only help you track conversion goals but also aid in nudging your users towards conversion. Let’s take a detailed look.

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One of the most critical KPI for any app is its conversions. Advanced product analytics tools like Apxor not only help you track conversion goals but also aid in nudging your users towards conversion. Let’s take a detailed look.

Analytics

Summary of Apxor's Open Discussion - Blitzscaling Consumer Apps with Rapid Product Experiments, with Doubtnut's leads.

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Summary of Apxor's Open Discussion - Blitzscaling Consumer Apps with Rapid Product Experiments, with Doubtnut's leads.

Analytics

The relationship between an app and its users boils down to how happy the users really are. Let’s learn about retention and a few tried and tested methods to improve your app’s retention rate.

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The relationship between an app and its users boils down to how happy the users really are. Let’s learn about retention and a few tried and tested methods to improve your app’s retention rate.

Best Practices

Delivering user experience perfectly tuned to suit an individual user is a sure way of gaining high customer engagement with a product or app.

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Delivering user experience perfectly tuned to suit an individual user is a sure way of gaining high customer engagement with a product or app.

Best Practices

With restrictions on movement during this period of self isolation, it’s important to chalk out an effective strategy to handle business affairs from the safety of our homes.

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With restrictions on movement during this period of self isolation, it’s important to chalk out an effective strategy to handle business affairs from the safety of our homes.

UX Design

Understanding users' needs and creating user experience which meets their expectation is the crux of a great product. Creating User Journey Maps accurately help in building that experience.

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Understanding users' needs and creating user experience which meets their expectation is the crux of a great product. Creating User Journey Maps accurately help in building that experience.

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