Suneeta Munjuluri

Apxor + MoEngage Partnership : Bring Completeness to Your App Adoption Process

Suneeta Munjuluri

We are super excited to announce that we have formed a strategic partnership with MoEngage, to bring completeness to your product engagement and retention campaigns, and increase adoption. This partnership is an endeavour to help you create seamless product experiences where you can nudge customers offline using personalized notification campaigns from MoEngage and engage them in the app to onboard, build habits, retain and convert using Apxor.

What is MoEngage?

MoEngage is an intelligent customer engagement platform, built for the user-obsessed marketer. With AI-powered customer journey orchestration, personalization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across mobile, email, web, SMS, and messaging channels. Fortune 500 brands and Enterprises across 35+ countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate efficient customer engagement. The recent Gartner Magic Quadrant 2020 named MoEngage as the Leader under Mobile Marketing Platforms.

How you can use MoEngage with Apxor?

Use MoEngage to bring people to your app via push, email, SMS, or social, and Apxor to guide them through the optimal conversion path via nudges, tutorials, and more. Analyze campaign data across MoEngage and Apxor to optimize your omnichannel engagement and retention activities. 

Here are the types of nudges you get to use throughout user journey to keep them engaged:

Offline Nudges

Notifications are the beginning points of your app engagement journey. Start nudging your users when they are offline, to bring them on to your app.


Mobile Push

Mobile Push notifications give you a great opportunity to showcase your new offers and features. 

MoEngage push notifications can be created for every occasion be it based on an event trigger, or purchase history,  or user behaviour based, or location based. You can also create push notifications aligned with different points of the user journey. 

All your push notifications can be highly personalised and customized using MoEngage.

MoEngage's Mobile Push Notifications - Apxor
MoEngage's Mobile Push Notifications

Email Campaigns

How do you reach your customers when they are not using their mobile devices or have disabled push notifications? Email campaigns! 

MoEngage allows you to create contextual emails that align with the customer journey and their behavior across your mobile app and website. Just like Push notifications, email campaigns can also be triggered based on events or crafted based on the purchase history of the user. You can also set up Drip Email campaigns by segmenting your customers based on their behavior interests, preferences, and demographics and personalize every email. You can also send alerts to your customers.

MoEngage's Email Notifications - Apxor
MoEngage's Email Notifications

Web Push

You can earn customer trust by using MoEngage’s Web Push notifications intelligently and at relevant moments throughout their journey. These lead to higher opt-ins, click through rates, and conversions.

Smart web push notifications can be event triggered or segment based. MoEngage allows you to send alerts and reminders too. Remind them of appointments, alert them about upcoming payments, and more.

MoEngage's Web Push Notifications - Apxor
MoEngage's Web Push Notifications


SMS helps you drive lifecycle engagement. Integrate MoEngage SMS into your omni channel marketing strategy and get greater reach and engagement.

Send personalized SMS for app acquisition and engagement, Offers and promotions, Transactional alerts, Personalized retargeting, Reactivation and win-back campaigns.

These perfectly timed hyper-personalized SMS drive conversions and create loyalty.

Moengage SMS Notifications - Apxor
MoEngage's SMS Notifications

Online (In-app) Nudges

Online or In-app smart nudges are the micro-guidance you provide to your users while they are using your app. These subtle nudges help in your customers understanding your product better, finding value quickly, engaging more, converting more and retaining longer.

Why are these nudges smart?

Apxor's nudges are smart because they not only allow you to contextualize their appearance, but also you can hyper-personalize them by populating their text dynamically.


Tooltips are short helpful inline messages that give contextual information to a user without taking up the entire screen of the app. They are mainly designed to guide users’ attention towards a feature, with the text in the tooltip giving a hint about what the feature is.

Tooltips can be shown as a line of text that hovers over a certain UI element on the app screen. They could also be enclosed in a bubble, coloured text box or simply plain text. Tooltips can also be animated as they hover over the screen. Additionally, you can add pointers, arrows, buttons and configure actions on click too. Apxor also provides the facility to add an image to a tooltip, and this feature is much loved by our clients.

The beauty of tooltips is that they don't appear to be intrusive. Just a tap somewhere and they disappear. Yet they manage to guide the users in their journey. Contextualized tooltips aid in User Onboarding, guiding users through their onboarding to their Aha! moment, and helping users to convert easily.

Feature annoucements also become a breeze with contextual tooltips giving your new features a center stage.

These simple to create nudges come in many designs and styles. They can completely blend into your UI, or can stand out when required.

Different styles of tooltips - Apxor
Different styles of tooltips


Coachmarks are these flashy objects that are especially attached to a UI element. They grab users’ attention right away. 

Just like tooltips, coachmarks also aid in contextual feature discovery. Especially if the feature usage has shown improvement in your user retention. By understanding when in their journey the retained user has used this feature, you can use coachmarks to guide your new/existing users contextually in the same point of their journey, towards this feature. 

Since they are very flashy you are assured that users will click on them. However, since they are flashy you need to use them in a way such that they don’t alter the user experience. 

Using Apxor, you can create coachmarks that are compatible with your UI. 

Coachmark to focus on a feature - Apxor
Coachmark to focus on a feature

In-app Messages

In-app messages let you reach out to user needs, offer them customised options, gently navigate them towards conversion and give them an engaging user experience so that they keep coming back for more. 

While using in-app messages, timing is the key and context is the king. When the user is already engaged, you have a better chance of catching their attention with personalised messages. Messages sent in the right context hit the right spot to turn users on to the path you wish them to proceed. 

Apxor not only enables you to nail the right context for sending an in-app message, but also helps in the real time personalization of the messages. You can also gamify the user experience a lot more using real time personalization. 

Dynamically populated in-app message - Apxor
Dynamically populated in-app message


Spotlights are the small red dots you often find near some features in an app. They are basically used when you want to guide users attention, without intruding with the app’s UX.

Spotlights can help product managers in two ways:

To validate the hypothesis about the effectiveness of a feature: If your data is saying that a feature is affecting the user retention, you can use spotlights to validate the hypothesis.

Guide a set of users contextually to this feature. If those who discovered the feature are retaining more, and those who didn’t discover the feature are retaining less, your hypothesis is validated.

Creating habits: By adding this non-intrusive red dot with your feature, you make users click on the feature and adopt it. Feature adoption becomes a breeze and hence you can create habits for your users.

Even though Spotlights are pretty non-intrusive, you have to make data-backed decisions on which features need to be under the spotlight. Making this small nudge contextually appear only to a select audience increases its effectiveness.

Spotlight on podcast feature - Apxor
Spotlight on Podcast feature


All the smart nudges mentioned above can be combined to create walkthroughs to provide step-wise guidance for your users. Onboarding walkthroughs are typically used for new customers to understand your product and activate quickly.

Contextual walkthroughs are contextual step-wise nudges which help your users to understand the usage of a feature or a set of features. When shown contextually to users they increase the chances of conversions and higher rate of adoptions. 

Here is a short clip of how India’s favourite music app used Apxor’s Smart Nudges to increase D1 retention by 12%. Using Apxor platform Gaana correlated users behaviours leading to increase in Day 1 retention and reduction in Day 0 uninstalls. It found that the users who clicked on the Buzz tab and watched the latest buzz were more likely to retain. Hence Gaana created a contextual coachmark over Buzz tab using Apxor to nudge all users who were in their first session and had played at least one song. 

Music app contextual nudge using Apxor
Music app contextual nudge using Apxor

Learn more about the smart nudges and their usage here.

Use Cases of Nudges

These offline and online messages can be used in tandem to bring completeness to your product engagement. What makes them more effective is the use of contextualization and personalization while online, and appropriate segmentation while sending the offline messages. 

Visit this MoEngage blog to further learn about various use cases where you can create persuasive campaigns for onboarding and adoption. 

Want to learn more about creating engaging experiences using Apxor and MoEngage, contact us or schedule a demo with us.