The discovery and adoption of “Create a dub” feature were key to increasing Samosa’s User Generated Content (UGC), but prompting all of their users to start using it was not ideal.
Contextually, nudge users to the feature with a walkthrough. If a user showed an interest in a movie promotion campaign by searching and watching a related video but did not discover the dub feature yet, guide him with a walkthrough.
Apxor’s Contextual Walkthrough bumped up Samosa app’s User Generated Content by 100%
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