Power of Contextual Feature Discovery
Samosa is a popular video sharing app, which allows users to create videos with filters
in your language and share them while chatting on Facebook
or set them as a WhatsApp status.
Samosa app launched a new feature called “Create a dub”, and it was proving to be helpful in getting users to generate content. But it was not easily discoverable even by the power users of Samosa app. There was a need to gently nudge the users towards this feature.
Using Apxor’s Behavior Correlation Framework, Samosa app found out that the users who showed an interest in a movie promotion campaign by searching and watching a related video, were more likely to use the “Create a Dub” feature.
Samosa app started a Contextual Walkthrough campaign for the discovery of the new feature. This campaign was shown only to the users who had showed an interest in a movie promotion campaign by searching and watching a related video but did not discover the Create a Dub feature yet.
Apxor’s Contextual Walkthrough bumped up Samosa app’s
User Generated Content by 100%
“Apxor gives holistic insights on full user experience life cycle
Apxor team works as if they own the product; they respond to all of our support requests within minutes. Their products
give holistic insights on full user experience life cycle starting from D0 to app uninstall across various dimensions. The
people behind Apxor engine are at the top of their gears; no hype; no bullshit, just pure tech.