How Samosa App Boosted User Generated Content by 100%

Power of Contextual Feature Discovery

Samosa App

Samosa is a popular video sharing app, which allows users to create videos with filters
in your language and share them while chatting on Facebook
or set them as a WhatsApp status.

1
Opportunity
2
Insight
3
Action
Opportunity

Samosa app launched a new feature called “Create a dub”, and it was proving to be helpful in getting users to generate content. But it was not easily discoverable even by the power users of Samosa app. There was a need to gently nudge the users towards this feature.

Insight

Using Apxor’s Behavior Correlation Framework, Samosa app found out that the users who showed an interest in a movie promotion campaign by searching and watching a related video, were more likely to use the “Create a Dub” feature.

Action

Samosa app started  a Contextual Walkthrough campaign for the discovery of the new feature. This campaign was shown only to the users who had showed an interest in a movie promotion campaign by searching and watching a related video but did not discover the Create a Dub feature yet.

Impact

Apxor’s Contextual Walkthrough bumped up Samosa app’s
User Generated Content by 100%

Apxor gives holistic insights on full user experience life cycle

Apxor team works as if they own the product; they respond to all of our support requests within minutes. Their products
give holistic insights on full user experience life cycle starting from D0 to app uninstall across various dimensions. The
people behind Apxor engine are at the top of their gears; no hype; no bullshit, just pure tech.

Abhilash Inumella, CEO - Samosa
We Let Our Numbers Speak
1.5B
Datapoints tracked everyday
25%
Uplift in conversions for users nudged
1.2M
Users nudged every day
But you don't need to believe us. See for yourself.