How Samosa App
Boosted User
Generated Content by 100% in Pre-Jio Days

Samosa is a popular video sharing app, which allows users to create videos with filters in your language and share them while chatting on Facebook or set them as a WhatsApp status.

Opportunity

Samosa app launched a new feature called
“Create a dub”, and it was proving to be
helpful in getting users to generate content.
But it was not easily discoverable even by
the power users of Samosa app. There was a
need to gently nudge the users towards this feature.

Insight

Using Apxor’s Behavior Correlation
Framework, Samosa app found out that
the users who showed an interest in a
movie promotion campaign by searching
and watching a related video, were
more likely to use the “Create a Dub” feature.

Action

Samosa app started a Contextual Walkthrough
campaign for the discovery of the new feature.
This campaign was shown only to the users who
had showed an interest in a movie promotion
campaign by searching and watching a related
video but did not discover the Create a Dub feature yet.

Impact

Apxor’s Contextual Walkthrough bumped up Samosa app’s User Generated Content by 100%

“Apxor gives holistic insights on full user experience life cycle

Apxor team works as if they own the product; they respond to all of our support requests within minutes. Their products
give holistic insights on full user experience life cycle starting from D0 to app uninstall across various dimensions. The
people behind Apxor engine are at the top of their gears; no hype; no bullshit, just pure tech.

Abhilash Inumella

CEO, Founder, - Samosa