Samosa is a popular video sharing app, which allows users to create videos with filters in your language and share them while chatting on Facebook or set them as a WhatsApp status.
Samosa app launched a new feature called
“Create a dub”, and it was proving to be
helpful in getting users to generate content.
But it was not easily discoverable even by
the power users of Samosa app. There was a
need to gently nudge the users towards this feature.
Using Apxor’s Behavior Correlation
Framework, Samosa app found out that
the users who showed an interest in a
movie promotion campaign by searching
and watching a related video, were
more likely to use the “Create a Dub” feature.
Samosa app started a Contextual Walkthrough
campaign for the discovery of the new feature.
This campaign was shown only to the users who
had showed an interest in a movie promotion
campaign by searching and watching a related
video but did not discover the Create a Dub feature yet.
Apxor’s Contextual Walkthrough bumped up Samosa app’s User Generated Content by 100%