How Samosa App Boosted User Generated Content by 100%

Samosa app launched a new feature called “Create a dub”, and it was proving to be helpful in getting users to generate content. But it was not easily discoverable even by the power users of Samosa app. There was a need to gently nudge the users towards this feature.

Using Apxor’s Behavior Correlation Framework, Samosa app found out that the users who showed an interest in a movie promotion campaign by searching and watching a related video, were more likely to use the “Create a Dub” feature.

Samosa app started  a Contextual Walkthrough campaign for the discovery of the new feature. This campaign was shown only to the users who had showed an interest in a movie promotion campaign by searching and watching a related video but did not discover the Create a Dub feature yet.