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Success Stories > Pickright

How Pickright Is Redefining Product Experience Using Apxor

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Pickright is a powerful fintech app that helps you grow and manage money across Mutual Funds, Equities, Gold, etc in a single click.  You can grow wealth by investing in Automated Personalized Diversified Portfolios.

User Nudges

4x

Increase in DAU
Conversions

25%

Increased Conversions
Refresh Time Icon

2 Days

To launch a nudge
Apxor Campaigns
1. Understanding User Behavior on the App
Challenge

As a fintech startup, Pickright needs to understand what users are doing on their app. What events they are performing and what is their behavior. They found that Apxor offered a great pocket friendly solution for startups and started using it to understand user behavior.

Solution

To understand the how and why behind new user behavior, Pickright uses Apxor's Onboarding Funnel Analysis. Pickright identifies the drop offs in the funnel to tap in to the right opportunity segments.

Pickright has been using Apxor to understand the behavior of users logging in via various channel partners. Using Apxor’s Product Experience Intelligence, Pickright compares different cohorts of users and analyzes their event consumption patterns. Also comparing different behavioral and conversion analyses to identify the reasons behind users' behavior and actions.

Impact

Using Apxor, Pickright now understands clearly what actions users are doing on the app, and why they are doing those actions. This has led to discovery of drop off patterns during the login. Pickright’s team is working on improving the login methods to reduce churn and improve product experience.

The team has identified typical drop offs in the login methods and is improving the product experience to minimize the churn during onboarding.
2.  Smart Usage of Smart Nudges
Challenge

Pickright’s vision is to make every individual be financially independent. Pickright’s CEO, Archana, often conducts webinars to help people understand how to become financially independent. Pickright wanted more users to engage with their webinars.

Solution

Pickright is an innovative company. And they have been using Apxor’s smart nudges in traditional as well as innovative ways.

Pickright has also used in-app messages to nudge users to join their webinars. These messages are shown to users before the start of a webinar, to generate more awareness and improve attendance and engagement.

Impact

A surge in their webinar attendance was seen after the app users engaged with the in-app message.

3. Nudging Users to PlayStore Ratings
Challenge

As a startup, PlayStore ratings play a very important role in Pickright’s growth. Pickright is looking to get good ratings from happy customers.

Solution

Pickright uses Apxor's Contextual Surveys to nudge users in their right happy moment to give Playstore ratings. Identifying the right happy moment of the user and then nudging them to give ratings on Playstore is a great technique to get the most positive ratings.

Identifying the happy moment of users when they can be nudged to give positive ratings for the app is a critical aspecti which is often missed.
Impact

Pickright capitalized on micro moments when user is happy inside the app. Contextually timed inapp rating survey boosted Pickright’s playstore ratings.

Apxor Campaigns
1. Understanding User Behavior on the App
Challenge

As a fintech startup, Pickright needs to understand what users are doing on their app. What events they are performing and what is their behavior. They found that Apxor offered a great pocket friendly solution for startups and started using it to understand user behavior.

Solution

To understand the how and why behind new user behavior, Pickright uses Apxor's Onboarding Funnel Analysis. Pickright identifies the drop offs in the funnel to tap in to the right opportunity segments.

Pickright has been using Apxor to understand the behavior of users logging in via various channel partners. Using Apxor’s Product Experience Intelligence, Pickright compares different cohorts of users and analyzes their event consumption patterns. Also comparing different behavioral and conversion analyses to identify the reasons behind users' behavior and actions.

Impact

Using Apxor, Pickright now understands clearly what actions users are doing on the app, and why they are doing those actions. This has led to discovery of drop off patterns during the login. Pickright’s team is working on improving the login methods to reduce churn and improve product experience.

The team has identified typical drop offs in the login methods and is improving the product experience to minimize the churn during onboarding.

2.  Smart Usage of Smart Nudges
Challenge

Pickright’s vision is to make every individual be financially independent. Pickright’s CEO, Archana, often conducts webinars to help people understand how to become financially independent. Pickright wanted more users to engage with their webinars.

Solution

Pickright is an innovative company. And they have been using Apxor’s smart nudges in traditional as well as innovative ways.

Pickright has also used in-app messages to nudge users to join their webinars. These messages are shown to users before the start of a webinar, to generate more awareness and improve attendance and engagement.

Impact

A surge in their webinar attendance was seen after the app users engaged with the in-app message.

3. Nudging Users to PlayStore Ratings
Challenge

As a startup, PlayStore ratings play a very important role in Pickright’s growth. Pickright is looking to get good ratings from happy customers.

Solution

Pickright uses Apxor's Contextual Surveys to nudge users in their right happy moment to give Playstore ratings. Identifying the right happy moment of the user and then nudging them to give ratings on Playstore is a great technique to get the most positive ratings.

Identifying the happy moment of users when they can be nudged to give positive ratings for the app is a critical aspecti which is often missed.

Impact

Pickright capitalized on micro moments when user is happy inside the app. Contextually timed inapp rating survey boosted Pickright’s playstore ratings.

Apxor Client PickRight
Archana Elapavuluri
Co-founder and CEO

“For us Apxor starts when a user signs up for Pickright. Using Apxor we know where a user is going, what are the drop offs, how to redefine the User experience. Apxor is our compass for continuous product awareness to make Pickright more viable and easy to use.”

Pickright Vision

“We envision Pickright to become that investment partner for everyone, and make them financially independent. For us Apxor is the heart of user behavior.  We are continuously improving our product using Apxor.”

2 Million +

Users nudged everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge