Success Stories > News Plus

How News App News Plus Boosted User Engagement by 2x

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News Plus app brings personalised news for you based on your interests, reading habits and language preferences. It delivers stories that you care about while filtering out fake news.

User Nudges

X

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption

About News Plus

News Plus’s founder Srini Koppolu is an eminent personality in Indian tech circles. After working with Microsoft for 20+ years, Srini went on to become the first President of Hyderabad Angels Network.

Srini was instantly attracted to KK’s vision about building a product which will help in improving product experiences. Apxor was integrated with News Plus and the team of News Plus used Apxor to get a number actionable insights into how users are using their app.

Apxor Campaign
Boosting Session Length with Smart Nudging
Challenge

As a content based app, engagement is one of the top KPIs of the app. News Plus experimented with improving article recommendations to get users to read more and stay engaged within the app.

Solution

It was identified that the users who discovered similar news articles using the 360° feature were spending more time on the app. Based on this, News Plus decided to make their 360° feature more discoverable.

News Plus launched a Smart Nudge to guide users towards discovering the 360° feature. This was launched right when the user finished reading a news article from their feed, prompting the user to read more.

Impact
By nudging users to the 360° feature, News Plus achieved longer session lengths which translated to higher user engagement.
Apxor Campaigns
Library Feature Discovery
Challenge

As a content based app, engagement is one of the top KPIs of the app. News Plus experimented with improving article recommendations to get users to read more and stay engaged within the app.

Solution

It was identified that the users who discovered similar news articles using the 360° feature were spending more time on the app. Based on this, News Plus decided to make their 360° feature more discoverable.

News Plus launched a Smart Nudge to guide users towards discovering the 360° feature. This was launched right when the user finished reading a news article from their feed, prompting the user to read more.

Impact

By nudging users to the 360° feature, News Plus achieved longer session lengths which translated to higher user engagement.

Srini Koppolu

CEO - News Plus
The team at Apxor is just as great as their platform

Apxor has become an indispensable tool for our product ever since we integrated it. We are always acting on the rich insights that it delivers and achieving concrete results. The team at Apxor is just as great as their platform, they are innovative, put the customer first and are quick to answer any queries.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge