North Star metric identification made easy with Apxor
With the Khabri app, you can listen to audio podcasts about the latest news.
You can also listen to the radio, local language news and download the podcasts as well.
Improving Day 1 retention proved to be a real challenge for Khabri. Additionally, arriving at the North Star metric was a long winded path.
Khabri used Apxor’s Behaviour Correlations to identify their North Star metric. It is the leading metric that drives their success. The behaviour correlation helped them identify the top 5 actions that had a higher correlation with Day 1 retention.
Apxor’s passive nudges were used to establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.
By nudging users to follow a channel on Day 0, Khabri increased its
Day 1 retention by 21%.
“We loved Apxor’s insights.
The reason why we integrated Apxor was to improve new user retention. Apxor's solution to improve our feed ranking and
thereby new user retention was bang on. We love their insights. Their customer success team ensured that we saw