How India’s No.1 News App Improved D1 Retention by 21%

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Khabri app is one of the fastest growing audiio apps in India, where you can listen to audio podcasts about the latest news. This Y Combinator backed app has topped Google Playstore charts many times.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption

Khabri’s Product Focus

Khabri is a content based app, with lot of focus on perfecting its feed. The team of Khabri uses Apxor regularly to get insights on how their users are using the app.  The team even cracked how to optimize the feed for new users, about whom there is little or no data available.

Khabri exemplifies true product-led growth, as the team uses the right tools to understand user behavior and improve their app experience based on the insights found from the behavior.

Check our blog on ‘How your home feed can aid in user activation’.

Apxor Campaign
Identifying North Star Metric and Establishing Causation
Challenge

Khabri was facing a challenge with retaining new users. Improving Day 1 retention was one of the biggest goals for Khabri. Additionally, arriving at the North Star metric was a long winded path.

Insight

Khabri used Apxor’s insights to identify their North Star metric. It is the leading metric that drives their success. The insights  helped them identify the top 5 actions that had a higher correlation with Day 1 retention.

Apxor’s spotlight feature was used to help establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.

Insight
By nudging users to follow a channel on Day 0, Khabri increased its
Day 1 retention by 21%.
Apxor Campaign
Identifying North Star Metric and Establishing Causation
Challenge

Khabri was facing a challenge with retaining new users. Improving Day 1 retention was one of the biggest goals for Khabri. Additionally, arriving at the North Star metric was a long winded path.

Solution

Khabri used Apxor’s insights to identify their North Star metric. It is the leading metric that drives their success. The insights  helped them identify the top 5 actions that had a higher correlation with Day 1 retention.

Apxor’s spotlight feature was used to help establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.

Impact

By nudging users to follow a channel on Day 0, Khabri increased its Day 1 retention by 21%.

Apxor Client Khabri
Pulkit Sharma

Co-founder and CEO - Khabri

We loved Apxor’s insights.

The reason why we integrated Apxor was to improve new user retention. Apxor's solution to improve our feed ranking and thereby new user retention was bang on. We love their insights. Their customer success team ensured that we saw success quickly.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge