How News App Khabri Improved their Day 1 Retention by 21%

Improving Day 1 retention proved to be a real challenge for Khabri. Additionally, arriving at the North Star metric was a long winded path.

Khabri used Apxor’s Behaviour Correlations to identify their North Star metric. It is the leading metric that drives their success. The behaviour correlation helped them identify the top 5 actions that had a higher correlation with Day 1 retention.

Apxor’s passive nudges were used to establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.