How News App Khabri Improved their Day 1 Retention by 21%

North Star metric identification made easy with Apxor

Khabri

With the Khabri app, you can listen to audio podcasts about the latest news.
You can also listen to the radio, local language news and download the podcasts as well.

1
Opportunity
2
Insight
3
Action
Opportunity

Improving Day 1 retention proved to be a real challenge for Khabri. Additionally, arriving at the North Star metric was a long winded path.

Insight

Khabri used Apxor’s Behaviour Correlations to identify their North Star metric. It is the leading metric that drives their success. The behaviour correlation helped them identify the top 5 actions that had a higher correlation with Day 1 retention.

Action

Apxor’s passive nudges were used to establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.

Impact

By nudging users to follow a channel on Day 0, Khabri increased its
Day 1 retention by 21%.

We loved Apxor’s insights.

The reason why we integrated Apxor was to improve new user retention. Apxor's solution to improve our feed ranking and
thereby new user retention was bang on. We love their insights. Their customer success team ensured that we saw
success quickly.

Pulkit Sharma, CEO - Khabri
We Let Our Numbers Speak
1.5B
Datapoints tracked everyday
25%
Uplift in conversions for users nudged
1.2M
Users nudged every day
But you don't need to believe us. See for yourself.