How Coupon Deals App GrabOn Reduced Day 0 Churn by 9.7%

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GrabOn helps its customers save big with coupons and deals. With more than five hundred thousand customers, its one of India’s most loved coupon apps.

User Nudges

X

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption

About GrabOn

GrabOn is a popular coupon deals app helps users find latest coupons & offers for online shopping sites in India. GrabOn ensures that users  get the right coupon codes, promo codes & deals.

GrabOn’s product team is extremely user centric. They have made real effort on understanding what their data is telling them, and acting proactively to make their users comfortable on the product. GrabOn has used Apxor’s insights extensively to make some game changing modifications in the product.

Check our blog on ‘Understanding and acting upon Uninstalls’, to learn more about uninstall threshold.

Apxor Campaign
Finding Uninstall Threshold and Creating 3 Step Coupon Finder
Challenge

Day 0 churn is a tricky problem to solve for any app. GrabOn understood the need to address D0 churn and also found that it could tap on a huge opportunity segment of users who were putting the effort to install the app, but uninstalling it on the first day itself. This meant that the team needed to understand why the users were uninstalling the app in the first place, and then act upon the insights.

Solution

Using Apxor, GrabOn identified their Uninstall Threshold and User Activation Metrics like learnability and activation time. The insight uncovered was that 83% of first time users who do not find a coupon within the first 48 seconds in the app are churned. This was the Uninstall Threshold identified for first time users of the app.

GrabOn swiftly introduced their 3-step Coupon Finder feature to help users find their desired coupon well within the Uninstall Threshold.

Impact
The introduction of Coupon FInder was insight driven, leading to a decrease in their D0 Churn by 9.7%.
Apxor Campaign
Finding Uninstall Threshold and Creating 3 Step Coupon Finder
Challenge

Day 0 churn is a tricky problem to solve for any app. GrabOn understood the need to address D0 churn and also found that it could tap on a huge opportunity segment of users who were putting the effort to install the app, but uninstalling it on the first day itself. This meant that the team needed to understand why the users were uninstalling the app in the first place, and then act upon the insights.

Solution

Using Apxor, GrabOn identified their Uninstall Threshold and User Activation Metrics like learnability and activation time. The insight uncovered was that 83% of first time users who do not find a coupon within the first 48 seconds in the app are churned. This was the Uninstall Threshold identified for first time users of the app.

GrabOn swiftly introduced their 3-step Coupon Finder feature to help users find their desired coupon well within the Uninstall Threshold.

Impact

The introduction of Coupon FInder was insight driven, leading to a decrease in their D0 Churn by 9.7%.

Ashok Reddy

CEO - GrabOn
We highly appreciate the critical insights Apxor provides

We integrated Apxor in the early stage and they have consistently rolled out the right insights that helped us iterate our product quicker. We highly appreciate the critical insights they provide and have made them an integral part of our mobile strategy.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge