How GrabOn
reduced Day 0 churn by 9.7%

Finding the Uninstall Threshold and working with it

GrabOn helps its customers save big with coupons
and deals. With more than five hundred thousand
customers, its one of India’s most loved coupon apps.

Opportunity

Glynk observed a huge Day 0 churn,
predominantly among the app’s female
users. Finding the cause for uninstalls and
an Opportunity Segment to retain was a challenge.

Insight

Using Apxor’s First Time User Experience
Analysis, GrabOn identified their Uninstall
Threshold and User Activation Metrics like
learnability and activation time. The insight
uncovered was that 83% of first time
users who do not find a coupon within
the first 48 seconds in the app are
churned. This was the Uninstall
Threshold identified for first time users of the app.

Action

Acting on the identified insight
required a product change. GrabOn
swiftly introduced their Coupon Finder
feature to get users to their desired
coupon well within the Uninstall Threshold.

Impact

This contextual walkthrough that guides female users to privacy settings improved Glynk’s female User Retention by 37%.

“We highly appreciate the critical insights Apxor provides”

We integrated Apxor in the early stage and they have consistently rolled out the right insights that helped us iterate our product quicker. We highly appreciate the critical insights they provide and have made them an integral part of our mobile strategy.

Ashok Reddy

CEO - GrabOn

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2M

Users nudged
every day

25%

Average increase in
conversions

20 Mins

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