How GrabOn Reduced Day 0 Churn by 9.7%

Finding Uninstall Threshold and working with it

Apxor_GrabOn
GrabOn

GrabOn helps its customers save big with coupons and deals.
With more than five hundred thousand customers, its one of India’s most
loved coupon apps.

1
Opportunity
2
Insight
3
Action
Opportunity

Day 0 churn is a tricky problem to solve. GrabOn was trying to find an Opportunity Segment among their new users who were uninstalling the app.

Insight

Using Apxor, GrabOn identified their Uninstall Threshold and User Activation Metrics like learnability and activation time. The insight uncovered was that 83% of first time users who do not find a coupon within the first 48 seconds in the app are churned. This was the Uninstall Threshold identified for first time users of the app.

Action

Acting on the identified insight required a product change. GrabOn swiftly introduced their Coupon Finder feature to get users to their desired coupon well within the Uninstall Threshold.

Impact

The introduction of Coupon Finder was insight driven, leading to a decrease in their Day 0 Churn by 9.7%.

We highly appreciate the critical insights Apxor provides

We integrated Apxor in the early stage and they have consistently rolled out the right insights that helped us iterate our
product quicker. We highly appreciate the critical insights they provide and have made them an integral part of our
mobile strategy.

Ashok Reddy, CEO - GrabOn
We Let Our Numbers Speak
1.5B
Datapoints tracked everyday
25%
Uplift in conversions for users nudged
1.2M
Users nudged every day
But you don't need to believe us. See for yourself.