How GlowRoad Increased
New User Conversions By 10%

Feature Discovery enabled by Contextual Walkthroughs


GlowRoad is India's fastest growing Social Commerce app with 60 million+
active resellers. It lets users resell products from 100+ categories in
WhatsApp & Social Media at wholesale prices; offering an opportunity to
start their own online business with zero investment.


The convertion of new users proved is of top priority to GlowRoad. By utilising Apxor, they were looking for the Opportunity Segment of new users that can be nudged to conversion.


Apxor’s Customer Success team worked with the GlowRoad team to derive insights on how users were converting.  By using Apxor’s Funnel Analysis and Behavior Correlation Framework, they found that the more the users checked their Internal Notifications, the more likely they were to share and make successful payments.


Using the insights from the analysis, GlowRoad employed Apxor’s Behavioral Cues to show a Contextual Coachmark to new users to bring the Internal Notifications Button to their notice. Users immediately clicked the button to find out enticing deals on trending products.


By improving the discovery of their Internal Notifications button
using Apxor Behavioral Cues’ Contextual Walkthroughs,
GlowRoad instantly upsurged its new user payments by 10%.

A big thanks to the entire team of Apxor

GlowRoad saw an uplift of 10% in new users transactions with the help of contextual walkthrough service offered by Apxor.
We intend to double this number in the next 2 quarters through Analytics and walkthroughs.

Alimpan Barua, AVP - Product and Growth, GlowRoad
We Let Our Numbers Speak
Datapoints tracked everyday
Uplift in conversions for users nudged
Users nudged every day
But you don't need to believe us. See for yourself.