GlowRoad is India's fastest growing Social Commerce app with 60 million+ active resellers. It lets users resell products from 100+ categories in WhatsApp & Social Media at wholesale prices; offering an opportunity to start their own online business with zero investment.
The convesion of new users proved to be of top priority to GlowRoad. By utilising Apxor, GlowRoad wanted to find the Opportunity Segment of new users who could be nudged to conversion, and also nudge them in time while they were on the app, to boost conversions.
Apxor’s Customer Success team worked with the GlowRoad team to derive insights on how users were converting. By using Apxor’s frameworks, they found that the users who checked their Internal Notifications, were more likely to make successful payments.
Using this product experience insight, GlowRoad employed Apxor to show an contextualized Coachmark to new users to bring the Internal Notifications feature to their notice. Users immediately clicked the button to find out enticing deals on trending products.
By improving the discovery of their Internal Notifications feature using Apxor, and grabbing the micromoments for conversions, GlowRoad instantly upsurged its new user payments by 10%.
A big thanks to the entire team of Apxor
GlowRoad saw an uplift of 10% in new users transactions with the help of contextual walkthrough service offered by Apxor.
We intend to double this number in the next 2 quarters through Analytics and walkthroughs.
"I am now able to visualize customer journeys in, frankly, ways that I wouldn’t have been able to from a gut perspective."
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