How India’s Leading
Edtech App Improved Feature Adoption by 18.6%


Doubtnut is India’s fastest growing doubt solving app. With millions of downloads in its kitty, Doubtnut has climbed up the ladder of success with its ability to understand user sentiment appropriately and run experiments quickly.


Doubtnut has a vast library of classes and
other resources. However the library feature
is not discovered by their users well. Doubtnut
saw a huge opportunity in this untapped feature.


Doubtnut analyzed that a teacher
from the Kota classes section in the
library is very sought ought. Doubtnut also found out that the students who
discovered the library section through Kota classes were converting more.


To improve the adoption of their
Library feature, Doubtnut used Apxor to
launch a cool tooltip. The cool thing
about the tooltip is that Doubtnut
placed the image of a sought out
teacher in the tooltip. This grabbed more
attention of the students of 10th and 11th
classes who were shown this tooltip contextually.


By launching a contextual tooltip with image, Doubtnut improved the feature adoption of its Library feature by 18.6% and also cascaded to increase conversions by 7.14%.

“Launching several product experiments has become effortless with Apxor

Apxor complete product intelligence platform is one of the very few tools out there which provide real in-depth actionable insights. It also provides the ability to nudge users contextually. Using Apxor Behavioral Cues we improved feature adoption by 18.6% and increased conversions by 7.14%. Launching several product experiments has become effortless with Apxor.
Vamshi Velagapuri
Product Manager - Doubtnut

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