THE INFORMATION WE COLLECT
When your End Users visit your app/website, our servers collect information about their visit (known as “traffic data”), which is stored as anonymous, aggregate data. We use traffic data to learn more about your End User’s use of your app and to improve the quality of the content and functionality of your app, as well as to target our offerings to you based on the End User’s usage of your app. In order to provide the Services to our Customers, Apxor collects certain information and data about End Users (“End User Data”) that is sent to our servers from one of the Apxor “Client Libraries” that may be integrated into our Customers’ mobile application/s (“End User Information/Data”). Apxor provides analysis of anonymized, aggregate End User Information to its Customers and to other third parties (“Analyzed Data”). Further Apxor provides SDK to you for better and efficient running of your app. Apxor takes commercially reasonable efforts to ensure that analyzed data does not include any PII, as defined below.
Personally identifiable information (“PII”) is information that can be used to identify an individual user, for example, a person’s name, home address, email address or phone number. We also collect billing information such as credit card number. We receive and store any PII users enter on our Websites, send to us in an email or voluntarily provide to us in any other way.
We also collect a variety of non-identifying visitor data, much of it automatically, such as including but not limited to user interactions with each page and UI element, performance parameters like battery usage, CPU usage, etc., environmental factors like network type, signal strength, etc., and other apps on device and their usage. (collectively “Non-Personal Information”). We use Non-Personal Information to analyze trends, to administer the site/app, to measure users’ activity on the site/app and to gather demographic information about your user base as a whole. We do link this automatically collected data to PII. When referring to both PII and Non-Personal Information collectively, we will refer to it as “User Information”.
VARIOUS TECHNOLOGIES USED
Apxor’s client libraries enable us to capture various data elements about the app, end user behaviour, environment and interactions. The customers pass on any relevant PII to the client libraries in order for them to be taken into consideration when analysis of the data is being done by us. An example of this would be when demographic data is provided like end user gender, age, location, etc., and analytics are provided to you with a mix of these parameters as well.
In order to achieve the above mentioned, we may use standard technologies including but not limited to cookies, beacons, tags and scripts of apps and/or employ internally developed cookies and tracking codes.
HOW WE USE AND SHARE THE INFORMATION WE COLLECT
The use of End User data collected through Websites/apps shall be limited to the purposes of providing the service for which you have engaged Apxor, such as including but not limited to providing analytics, insights regarding the app in question, making recommendations and tools to modify the app in question in real time.
We use PII of End Users in solely our ordinary course of business with you, such as communicating with you, processing your requests, or give you access to the Services.
We use Non-Personal Information for our internal business purposes including, without limitation, to provide Apxor with statistics on how the Services are used, to help us detect and measure errors in the Services, to provide, understanding, and enhance the Services for you (including improving your individual experience with the Services), and for marketing purposes.
Other than as set forth herein, we will not share, rent or sell your User Information to a third party.
As a matter of policy, we do not sell or rent any personally identifiable information about your End Users to any third party. However, the following describes some of the ways that your personally identifiable information may be disclosed:
External Service Providers: We may maintain links to other websites and other websites may maintain links to Apxor. Our inclusion of such links on the Site/app is not an endorsement, authorization or representation of our affiliation with any such third parties, and we are not responsible for any information you may share with such third parties, nor are we responsible for their privacy practices or policies, which you agree to by accessing their sites.
Processing or Transfer to Other Countries: Your End user Information may be processed by Apxor or Service Providers in the country in which it was collected or entered (“Original Country”). Apxor or Service Providers may also transfer your End User Information to countries other than the original country. Such other countries may have different data protection laws than the original country and you expressly agree to such processing and transfer.
Other Corporate Entities: We share much of our data, including personally identifiable information about your End Users, with our parent and/or subsidiaries that are committed to serving your online needs and related services, throughout the world. Such data will be shared for the sole purpose of enhancing and providing our services to you. To the extent that these entities have access to your End User information, they will treat it at least as protectively as they treat information they obtain from their other members. It is possible that We and/or its subsidiaries, or any combination of such, could merge with or be acquired by another business entity. Should such a combination occur, you should expect that we would share some or all of your End User information in order to continue to provide the service. You will receive notice of such event (to the extent that it occurs).
Law and Order: We cooperate with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights. We can (and you authorize us to) disclose any information about you or your End Users to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.
ACCORDINGLY, WE EXPRESSLY DISCLAIM ANY AND ALL LIABILITY FOR THE THEFT, LOSS, OR INTERCEPTION OF, OR UNAUTHORIZED ACCESS OR DAMAGE TO, YOUR DATA OR COMMUNICATIONS BY USING THE SITE AND OUR SERVICES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND ASSUME THESE RISKS. IF YOU BELIEVE YOUR PRIVACY HAS BEEN BREACHED THROUGH USE OF OUR SITE OR OTHER SERVICES PLEASE CONTACT US IMMEDIATELY.
ACCESSING, REVIEWING AND DELETING YOUR ACCOUNT
You can update or correct your information by accessing your account. If you have an account on the Site, we provide mechanisms for you to review and update certain Information you provided to us. You may correct, update, or amend your information by making the change on our member information page. If you change any information we may keep track of your old information. You may also delete/remove, ask to have it removed from a public forum, or testimonial on our Site or deactivate it by emailing us at email@example.com or by contacting us by postal mail at the contact information listed below. We will respond to your request to access within 30 days. Please note that we have the right to reject deletion requests that are unduly burdensome or repetitive or that cannot be honoured in light of legal obligations or ongoing disputes, or where retention is necessary to enforce our agreements or protect our or another party’s rights, property, safety, or security.
CHILD SPECIFIC TERMS
Apxor understands that children’s privacy is important. The Site and its services are not intended for use by children under 13 years of age, and we do not knowingly collect any Personal Information from your End Users that are children under the age of 13. If you believe that we may have collected any such Personal Information of your End Users on the Site, please notify us at firstname.lastname@example.org.
This Policy was last updated on 2 August 2018.
DISPUTES AND JURISDICTION
All disputes involving but not limited to rights conferred, compensation, refunds, and other claims through this policy will be resolved through a two-step Alternate Dispute Resolution mechanism.
Stage 1: Mediation. In case of a dispute, the matter will first be attempted to be resolved by a sole mediator who is a neutral third party and will be selected at the mutual acceptance of a proposed mediator by both parties. Both parties may raise a name for the sole arbitrator and in case both parties accept the proposed name, the said person shall be appointed as sole mediator. In any case, the parties are not able to reach a consensus within two proposed mediators, the Company reserves the right to decide who the final mediator is. The decision of the mediator is not binding on both parties, however, the parties in good faith will attempt to bind by the decision.
Stage 2: Arbitration. In case that mediation does not yield a result suitable or preferred by any one of the parties, arbitration may follow, the award of which is binding on both parties. The Arbitration Board shall comprise three members – one appointed by each party and the third member to be nominated by the two appointed members by mutual consent. The arbitration shall be held at Hyderabad, India. The proceedings of arbitration shall be in the English language. The arbitrator’s award shall be final and binding on the Parties. If the dispute cannot be resolved by this two-step Alternate Dispute Resolution mechanism, it shall be referred to the courts at Hyderabad, India.
QUESTIONS AND SUGGESTIONS