For a music learning app like Riyaz, a new user getting activated was quite the intricate process. The user has to sign up, choose the right lesson of interest, plug in their earphones and finish singing along to a music lesson to get their score. They needed to find the user segment they can prevent from dropping off during Onboarding and improve activation.
Watch the contextual walkthrough Riyaz created using Apxor to guide their new users through the Onboarding process.
Riyaz reduced their Onboarding drop-offs by 67% and improved their activation by 2.3x.
Gopala Krishna Koduri
Apxor offered us the timely insights into the behaviour of Riyaz users. The extraordinary team behind it is brisk and agile, responding to all our needs. Our experience has been as if Apxor is a natural extension to our in-house team, can not ask for more! We definitely found our long-term analytics partner whom we can trust.