Day 0 churn is a tricky problem to solve. GrabOn was trying to find an opportunity segment among their new users who were uninstalling the app.


Using Apxor’s First Time User Experience Analysis Report, they identified their Uninstall Threshold and User Activation Metrics like learnability and activation time.

The insight uncovered was that 83% of first time users who do not find a coupon within the first 48 seconds in the app are churned. This is the Uninstall Threshold identified for first time users of the app.

Uninstall Threshold


Acting on the identified insight required a product change. GrabOn swiftly introduced their Coupon Finder feature to get users to their desired coupon well within the Uninstall Threshold.


The introduction of Coupon FInder was insight driven, leading to a decrease in their D0 Churn by 9.7%.

Ashok Reddy

Ashok Reddy

CEO, GrabOn

We integrated Apxor in the early stage and they have consistently rolled out the right insights that helped us iterate our product quicker. We highly appreciate the critical insights they provide and have made them an integral part of our mobile strategy.

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