How Riyaz Reduced Onboarding Dropoffs by 67%

Contextual onboarding experiences to make new users get activated

Riyaz

With the Riyaz app, anybody can learn to sing. Learn and practice singing with precise, live feedback that guides users optimally to overcome any mistakes.

1
Opportunity
2
Insight
3
Action
Opportunity

Riyaz faced a challenge in successfully navigating users through the onboarding flow and getting them to activate in the app.

Insight

Successful onboarding involved a user signing up, choosing an interest and singing along to a music lesson to get their score. They were able to identify where the users were dropping off and what are the blocks to user activation to activate the users before they reach the Uninstall Threshold.

Action

Riyaz launched a contextual walkthrough created using Apxor to guide their new users through the Onboarding flow.

Impact

The Contextual Onboarding Walkthrough helped Riyaz reduce their App
Onboarding drop-offs by 67% and improved their user activation.

The extraordinary team behind Apxor is brisk and agile

Apxor offered us the timely insights into the behaviour of Riyaz users. The extraordinary team behind it is brisk and agile,
responding to all our needs. Our experience has been as if Apxor is a natural extension to our in-house team, can not ask
for more! We definitely found our long-term analytics partner whom we can trust.

Gopala Krishna Koduri, CEO - Riyaaz
We Let Our Numbers Speak
1.5B
Datapoints tracked everyday
25%
Uplift in conversions for users nudged
1.2M
Users nudged every day
But you don't need to believe us. See for yourself.