How Quick Ride Ran Experiments Quickly and Improved Feature Adoption by 8X

Easily understand what is working well with your customers

Quick Ride

Quick Ride is India’s largest ride sharing app, with millions of downloads. Quick Ride offers a powerful platform to find real-time options for ridesharing, carpooling and bike pooling be it as a ride giver or a ride taker.

1
Opportunity
2
Insight
3
Action
Opportunity

Quick Ride wanted to get more users to take more rides. The discovery of the Auto Confirm feature would boost the number of rides a user takes leading to an improvement in conversions.

Insight

Quick Ride identified three separate contexts in which they wished to highlight the Auto Confirm feature. The contexts spanned across the user’s journey in the app.

Action

Quick Ride ran an experiment by launching a Contextual Walkthrough leading to this feature. Based on the results, they nailed down the right context for the message that lead to the most rides taken.

Impact

Due to quick experimentation, Quick Ride could understand which context was working best with their users. By implementing this on
a large scale, Quick Ride quickly saw an 8X boost in feature adoption.

Apxor is truly indispensable for growth-focused companies

For us, Apxor has become synonymous with discovering actionable insights quicker than ever. The ability to contextually
nudge users on the fly gives us the flexibility to launch dynamic walkthroughs and help convert more users! That would
not have been possible without Apxor, it truly is indispensable for growth-focused companies.

Vivek Kumar, Associate Director - Growth @ Quick Ride
We Let Our Numbers Speak
1.5B
Datapoints tracked everyday
25%
Uplift in conversions for users nudged
1.2M
Users nudged every day
But you don't need to believe us. See for yourself.