Quick Ride is India’s largest ride sharing app, with millions of downloads. Quick Ride offers a powerful platform to find real-time options for ridesharing, carpooling and bike pooling be it as a ride giver or ride taker.
Quick Ride wanted to get more users to take
more rides. If a new user discovers and uses
the Auto Confirm feature, it would increase
their probability of getting a ride match, and
thereby lead to an improvement in conversions.
Quick Ride identified three separate
contexts in which they wished to highlight
the Auto Confirm feature. The contexts
spanned across the user’s journey in the app.
Quick Ride ran an experiment by
launching a Contextual Walkthrough
leading to this feature. Based on the
results, they nailed down the right context
for the message that lead to the most rides taken.
Due to quick experimentation, Quick Ride could understand which context was working best with their users. By implementing this on a large scale, Quick Ride quickly saw an 8X boost in feature adoption.