How India’s Largest Ride Sharing App Ran
Experiments Quickly
and Improved Feature Adoption by 8X

Quick Ride is India’s largest ride sharing app, with millions of downloads. Quick Ride offers a powerful platform to find real-time options for ridesharing, carpooling and bike pooling be it as a ride giver or ride taker.

Opportunity

Quick Ride wanted to get more users to take
more rides. If a new user discovers and uses
the Auto Confirm feature, it would increase
their probability of getting a ride match, and
thereby lead to an improvement in conversions.

Insight

Quick Ride identified three separate
contexts in which they wished to highlight
the Auto Confirm feature. The contexts
spanned across the user’s journey in the app.

Action

Quick Ride ran an experiment by
launching a Contextual Walkthrough
leading to this feature. Based on the
results, they nailed down the right context
for the message that lead to the most rides taken.

Impact

Due to quick experimentation, Quick Ride could understand which context was working best with their users. By implementing this on a large scale, Quick Ride quickly saw an 8X boost in feature adoption.

“Apxor is truly indispensable for growth-focused companies

For us, Apxor has become synonymous with discovering actionable insights quicker than ever. The ability to contextually nudge users on the fly gives us the flexibility to launch dynamic walkthroughs and help convert more users! That would not have been possible without Apxor, it truly is indispensable for growth-focused companies.

Vivek Kumar

Associate Director - Growth @ Quick Ride