How News Plus
boosted their User Engagement by 2x

Engaging users the right way for content based apps

The News Plus app brings personalised news for you based on your interests, reading habits and language preferences. It delivers stories that you care about while filtering out fake news.


As a content based app, News Plus
experimented with improving article
recommendations to get users to read more
and stay engaged within the app.


It was identified that the users who
discovered similar news articles using the
360° feature were spending more time on
the app. Based on this, News Plus decided
to make their 360° feature more discoverable.


News Plus launched a Behavioral Cue to
nudge users to discovering the 360°
feature. This was launched right when
the user finished reading a news article
from their feed, prompting the user to read more.


By nudging users to the 360° feature, News Plus achieved longer session lengths which translated to higher user engagement.

“The team at Apxor is just as great as their platform”

Apxor has become an indispensable tool for our product ever since we integrated it. We are always acting on the rich insights that it delivers and achieving concrete results. The team at Apxor is just as great as their platform, they are innovative, put the customer first and are quick to answer any queries.
Srini Koppolu
CEO, News Plus

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Users nudged
every day


Average increase in

20 Mins

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