Glynk Improved Female User Retention | Success Stories

Glynk

Glynk is a social media app that lets you chat with and meet new people who are
passionate about the same things that you are.

Opportunity

Insight

Action

Opportunity

Glynk observed a huge Day 0 churn predominantly among the app’s female users. Finding the cause for uninstalls and an Opportunity Segment to retain was a challenge.

Insight

Using Apxor’s Behaviour Correlations Framework, they identified the exact female user behaviour that correlated with high app uninstalls. The context identified is that a female user is most likely to uninstall the app when she rejects more than 5 friend requests and does not perform any critical app event (like or comment on any post) in 48 seconds.

Action

Glynk launched a contextual walkthrough to help female users from this identified Opportunity Segment to discover the app’s privacy settings.

Impact

This contextual walkthrough that guides female users to privacy settings improved Glynk’s female User Retention by 37%.

“Actionable insights that are otherwise hard to dig out

Apxor consistently rolled out actionable insights that are otherwise hard to dig out. We were able to take swift actions
based on correlations to pinpoint insights that particularly helped us in improving female user retention. Special mention
to the support team who are among the best we have worked with!

Ramnath Shenoy, Founding partner, Head of Product and Growth, Glynk

We Let Our Numbers Speak

1.5B

Datapoints tracked everyday

25%

Uplift in conversions for users nudged

1.2M

Users nudged every day

But you don't need to believe us. See for yourself.

How Glynk improved their female User Retention by 37%