Glynk is a social media app that lets you chat with and meet new people who are passionate about the same things that you are.
Glynk observed a huge Day 0 churn, predominantly among the app’s female users. Finding the cause for uninstalls and an Opportunity Segment to retain was a challenge.
Using Apxor’s Behaviour Correlations Framework, they identified the exact female user behaviour that correlated with high app uninstalls. The context identified is when a female user rejects more than 5 friend requests and does not perform any critical app event (like or comment on any post) in 48 seconds.
Glynk launched a contextual walkthrough to help female users from this identified Opportunity Segment to discover the app’s privacy settings.
This contextual walkthrough that guides female users to privacy settings improved Glynk’s female User Retention by 37%.
“Actionable insights that are otherwise hard to dig out
Apxor consistently rolled out actionable insights that are otherwise hard to dig out. We were able to take swift actions based on correlations to pinpoint insights that particularly helped us in improving female user retention. Special mention to the support team who are among the best we have worked with!
Founding partner, Head of Product and Growth, Glynk