How Samosa App Boosted User Generated Content by 100% in Pre-Jio Days

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Samosa is a popular video sharing app, which allows users to create videos with filters in your language and share them while chatting on Facebook or set them as a WhatsApp status.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

Samosa app launched a new feature called “Create a dub”, and it was proving to be helpful in getting users to generate content. But it was not easily discoverable even by the power users of Samosa app. There was a need to gently nudge the users towards this feature.

Insight

Using Apxor’s Behavior Correlation Framework, Samosa app found out that the users who showed an interest in a movie promotion campaign by searching and watching a related video, were more likely to use the “Create a Dub” feature.

Action

Samosa app started a Contextual Walkthrough campaign for the discovery of the new feature. This campaign was shown only to the users who had showed an interest in a movie promotion campaign by searching and watching a related video but did not discover the Create a Dub feature yet.

Opportunity

Samosa app launched a new feature called “Create a dub”, and it was proving to be helpful in getting users to generate content. But it was not easily discoverable even by the power users of Samosa app. There was a need to gently nudge the users towards this feature.

Insight

Using Apxor’s Behavior Correlation Framework, Samosa app found out that the users who showed an interest in a movie promotion campaign by searching and watching a related video, were more likely to use the “Create a Dub” feature.

Action

Samosa app started a Contextual Walkthrough campaign for the discovery of the new feature. This campaign was shown only to the users who had showed an interest in a movie promotion campaign by searching and watching a related video but did not discover the Create a Dub feature yet.

Abhilash Inumella
CEO, Founder - Samosa
Apxor gives holistic insights on full user experience life cycle

Apxor team works as if they own the product; they respond to all of our support requests within minutes. Their products give holistic insights on full user experience life cycle starting from D0 to app uninstall across various dimensions. The people behind Apxor engine are at the top of their gears; no hype; no bullshit, just pure tech.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge