How India’s Largest Ride Sharing App Ran Experiments Quickly and Improved Feature Adoption by 8X

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Quick Ride is India’s largest ride sharing app, with millions of downloads. Quick Ride offers a powerful platform to find real-time options for ridesharing, carpooling and bike pooling be it as a ride giver or ride taker.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

Quick Ride wanted to get more users to take more rides. If a new user discovers and uses the Auto Confirm feature, it would increase their probability of getting a ride match, and thereby lead to an improvement in conversions.

Insight

Quick Ride identified three separate contexts in which they wished to highlight the Auto Confirm feature. The contexts spanned across the user’s journey in the app.

Action

Quick Ride ran an experiment by launching a Contextual Walkthrough leading to this feature. Based on the results, they nailed down the right context for the message that lead to the most rides taken.

Opportunity

Quick Ride wanted to get more users to take more rides. If a new user discovers and uses the Auto Confirm feature, it would increase their probability of getting a ride match, and thereby lead to an improvement in conversions.

Insight

Quick Ride identified three separate contexts in which they wished to highlight the Auto Confirm feature. The contexts spanned across the user’s journey in the app.

Action

Quick Ride ran an experiment by launching a Contextual Walkthrough leading to this feature. Based on the results, they nailed down the right context for the message that lead to the most rides taken.

Vivek Kumar
Associate Director - Quick Ride
Apxor is truly indispensable for growth-focused companies

For us, Apxor has become synonymous with discovering actionable insights quicker than ever. The ability to contextually nudge users on the fly gives us the flexibility to launch dynamic walkthroughs and help convert more users! That would not have been possible without Apxor, it truly is indispensable for growth-focused companies.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge