How Pickright Is Redefining Product Experience Using Apxor

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Pickright is a powerful fintech app that helps you grow and manage money across Mutual Funds, Equities, Gold, etc in a single click. You can grow wealth by investing in Automated Personalized Diversified Portfolios.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

Insight

Action

Opportunity

Insight

Action

Archana Elapavuluri
Co-founder and CEO - Pickright

For us, Apxor starts when a user signs up for Pickright. Using Apxor we know where a user is going, what are the drop-offs, how to redefine the User experience. Apxor is our compass for continuous product awareness to make Pickright more viable and easy to use.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge