How News Plus boosted their User Engagement by 2x

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The News Plus app brings personalized news for you based on your interests, reading habits and language preferences. It delivers stories that you care about while filtering out fake news.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

As a content based app, News Plus experimented with improving article recommendations to get users to read more and stay engaged within the app.

Insight

It was identified that the users who discovered similar news articles using the 360° feature were spending more time on the app. Based on this, News Plus decided to make their 360° feature more discoverable.

Action

News Plus launched a Behavioral Cue to nudge users to discovering the 360° feature. This was launched right when the user finished reading a news article from their feed, prompting the user to read more.

Opportunity

As a content based app, News Plus experimented with improving article recommendations to get users to read more and stay engaged within the app.

Insight

It was identified that the users who discovered similar news articles using the 360° feature were spending more time on the app. Based on this, News Plus decided to make their 360° feature more discoverable.

Action

News Plus launched a Behavioral Cue to nudge users to discovering the 360° feature. This was launched right when the user finished reading a news article from their feed, prompting the user to read more.

Srini Koppolu
CEO - News Plus
The team at Apxor is just as great as their platform

Apxor has become an indispensable tool for our product ever since we integrated it. We are always acting on the rich insights that it delivers and achieving concrete results. The team at Apxor is just as great as their platform, they are innovative, put the customer first and are quick to answer any queries.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge