How India’s No.1 News App Improved D1 Retention by 21%

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With the Khabri app, you can listen to audio podcasts about the latest news. You can also listen to the radio, local language news and download the podcasts as well.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

Khabri was facing a challenge with retaining new users. Improving Day 1 retention was one of the biggest goals for Khabri. Additionally, arriving at the North Star metric was a long winded path.

Insight

Khabri used Apxor’s Behaviour Correlations to identify their North Star metric. It is the leading metric that drives their success. The behaviour correlation helped them identify the top 5 actions that had a higher correlation with Day 1 retention.

Action

Apxor’s passive nudges were used to establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.

Opportunity

Khabri was facing a challenge with retaining new users. Improving Day 1 retention was one of the biggest goals for Khabri. Additionally, arriving at the North Star metric was a long winded path.

Insight

Khabri used Apxor’s Behaviour Correlations to identify their North Star metric. It is the leading metric that drives their success. The behaviour correlation helped them identify the top 5 actions that had a higher correlation with Day 1 retention.

Action

Apxor’s passive nudges were used to establish causations based on the correlations. 5 different experiments were run on controlled user groups to establish causation. The relevant product change was made on the feature that lead to increased user retention.

Pulkit Sharma
Co-founder and CEO - Khabri
We loved Apxor’s insights

The reason why we integrated Apxor was to improve new user retention. Apxor's solution to improve our feed ranking and thereby new user retention was bang on. We love their insights. Their customer success team ensured that we saw success quickly.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge