How GrabOn reduced Day 0 churn by 9.7%

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Grabon helps its customers save big with coupons and deals. With more than five hundred thousand customers, its one of India’s most loved coupon apps.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

Day 0 churn is a tricky problem to solve. GrabOn was trying to find an Opportunity Segment among their new users who were uninstalling the app.

Insight

Using Apxor, GrabOn identified their Uninstall Threshold and User Activation Metrics like learnability and activation time. The insight uncovered was that 83% of first time users who do not find a coupon within the first 48 seconds in the app are churned. This was the Uninstall Threshold identified for first time users of the app.

Action

Acting on the identified insight required a product change. GrabOn swiftly introduced their Coupon Finder feature to get users to their desired coupon well within the Uninstall Threshold.

Opportunity

Day 0 churn is a tricky problem to solve. GrabOn was trying to find an Opportunity Segment among their new users who were uninstalling the app.

Insight

Using Apxor, GrabOn identified their Uninstall Threshold and User Activation Metrics like learnability and activation time. The insight uncovered was that 83% of first time users who do not find a coupon within the first 48 seconds in the app are churned. This was the Uninstall Threshold identified for first time users of the app.

Action

Acting on the identified insight required a product change. GrabOn swiftly introduced their Coupon Finder feature to get users to their desired coupon well within the Uninstall Threshold.

Ashok Reddy
CEO - GrabOn
We highly appreciate the critical insights Apxor provides

We integrated Apxor in the early stage and they have consistently rolled out the right insights that helped us iterate our product quicker. We highly appreciate the critical insights they provide and have made them an integral part of our mobile strategy.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge