How Glynk improved their female User Retention by 37%

Start A Free Trial
Watch Video

Glynk is a social media app that lets you chat with and meet new people who are passionate about the same things that you are.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Challenge

Glynk observed a huge Day 0 churn, predominantly among the app’s female users. Finding the cause for uninstalls and an Opportunity Segment to retain was a challenge.

Insight

Using Apxor’s Behaviour Correlations Framework, they identified the exact female user behaviour that correlated with high app uninstalls. The context identified is when a female user rejects more than 5 friend requests and does not perform any critical app event (like or comment on any post) in 48 seconds.

Action

Glynk launched a contextual walkthrough to help female users from this identified Opportunity Segment to discover the app’s privacy settings.

Opportunity

Glynk observed a huge Day 0 churn, predominantly among the app’s female users. Finding the cause for uninstalls and an Opportunity Segment to retain was a challenge.

Insight

Using Apxor’s Behaviour Correlations Framework, they identified the exact female user behaviour that correlated with high app uninstalls. The context identified is when a female user rejects more than 5 friend requests and does not perform any critical app event (like or comment on any post) in 48 seconds.

Action

Glynk launched a contextual walkthrough to help female users from this identified Opportunity Segment to discover the app’s privacy settings.

Ramnath Shenoy
Founding partner, Head of Product and Growth - Glynk
Actionable insights that are otherwise hard to dig out

Apxor consistently rolled out actionable insights that are otherwise hard to dig out. We were able to take swift actions based on correlations to pinpoint insights that particularly helped us in improving female user retention. Special mention to the support team who are among the best we have worked with!

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge