How GlowRoad Increased New User Conversions By 10%

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GlowRoad is India's fastest growing Social Commerce app with 60 million+ active resellers. It lets users resell products from 100+ categories in WhatsApp & Social Media at wholesale prices; offering an opportunity to start their own online business with zero investment.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

The convesion of new users proved to be of top priority to GlowRoad. By utilising Apxor, they were looking for the Opportunity Segment of new users that could be nudged to conversion.

Insight

Apxor’s Customer Success team worked with the GlowRoad team to derive insights on how users were converting. By using Apxor’s Funnel Analysis and Behavior Correlation Framework, they found that the more the users checked their Internal Notifications, the more likely they were to share and make successful payments.

Action

Using the insights from the analysis, GlowRoad employed Apxor’s Behavioral Cues to show a Contextual Coachmark to new users to bring the Internal Notifications Button to their notice. Users immediately clicked the button to find out enticing deals on trending products.

Opportunity

The convesion of new users proved to be of top priority to GlowRoad. By utilising Apxor, they were looking for the Opportunity Segment of new users that could be nudged to conversion.

Insight

Apxor’s Customer Success team worked with the GlowRoad team to derive insights on how users were converting. By using Apxor’s Funnel Analysis and Behavior Correlation Framework, they found that the more the users checked their Internal Notifications, the more likely they were to share and make successful payments.

Action

Using the insights from the analysis, GlowRoad employed Apxor’s Behavioral Cues to show a Contextual Coachmark to new users to bring the Internal Notifications Button to their notice. Users immediately clicked the button to find out enticing deals on trending products.

Alimpan Barua
AVP, Product and Growth - GlowRoad
A big thanks to the entire team of Apxor

GlowRoad saw an uplift of 10% in new users transactions with the help of contextual walkthrough service offered by Apxor. We intend to double this number in the next 2 quarters through Analytics and walkthroughs.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge