How India’s Leading Edtech App Improved Feature Adoption by 18.6%

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Doubtnut is India’s fastest growing doubt solving app. With millions of downloads in its kitty, Doubtnut has climbed up the ladder of success with its ability to understand user sentiment appropriately and run experiments quickly.

User Nudges

4x

Increase in DAU
Conversions

7.14%

Increased Conversions
Refresh Time Icon

18.6%

Increased Feature Adoption
Solutions
Cross-Selling Campaign
Challenge

Doubtnut has a vast library of classes and other resources. However the library feature is not discovered by their users well. Doubtnut saw a huge opportunity in this untapped feature.

Insight

Doubtnut analyzed that a teacher from the Kota classes section in the library is very sought ought. Doubtnut also found out that the students who discovered the library section through Kota classes were converting more.

Action

To improve the adoption of their Library feature, Doubtnut used Apxor to launch a cool tooltip. The cool thing about the tooltip is that Doubtnut placed the image of a sought out teacher in the tooltip. This grabbed more attention of the students of 10th and 11th classes who were shown this tooltip contextually.

Opportunity

Doubtnut has a vast library of classes and other resources. However the library feature is not discovered by their users well. Doubtnut saw a huge opportunity in this untapped feature.

Insight

Doubtnut analyzed that a teacher from the Kota classes section in the library is very sought ought. Doubtnut also found out that the students who discovered the library section through Kota classes were converting more.

Action

To improve the adoption of their Library feature, Doubtnut used Apxor to launch a cool tooltip. The cool thing about the tooltip is that Doubtnut placed the image of a sought out teacher in the tooltip. This grabbed more attention of the students of 10th and 11th classes who were shown this tooltip contextually.

Vamshi Velagapuri
Product Manager - Doubtnut
Launching several product experiments has become effortless with Apxor

Apxor complete product intelligence platform is one of the very few tools out there which provide real in-depth actionable insights. It also provides the ability to nudge users contextually. Using Apxor Behavioral Cues we improved feature adoption by 18.6% and increased conversions by 7.14%. Launching several product experiments has become effortless with Apxor.

2 Million

User nudges everyday

25%

Average increase
in conversions

15 Mins

To launch a nudge