Measure Retention

Track retention the
smart way

Look beyond basic cohorts. Drill down to analyse the retention format of different segments of users. Track the features that are becoming their habits and understand how users are consuming them.

Analyse Retention

Fish out better
insights faster

Use the behaviour correlation framework to nail down user behaviours that correlate with retention. Identify the success metrics and the paths to attain them. Nudge more users along these paths.

Samosa truly understood their users' video consumption to boost long term retention.


D30 User Retention

Samosa identified that videos are consumed differently by users based on their user journey
. Based on this, they drilled down to understand which type of videos worked for different user segments and how they are being consumed. They used these insights and optimised their feed ranking and push notification strategy.