Acquiring new users is an expensive affair, and if your app’s retention is a leaky bucket, then you are just wasting your money on users who might churn soon. A user who has activated quickly on your app has more chances
Mobile app companies across the globe are in the middle of a mobile engagement crisis. While new user acquisition and the number of downloads give you an initial high, what matters in the long term is your apps user retention
Apps fill our busy lives and make our personal and professional lives easier. However, we all have had a love-hate relationship with certain apps at some point in time, sometimes making us falling short of converting into a paid user. Looking
In the age of dating apps like Tinder and Badoo, setting up a date with an unknown person is very easy. However, how the person is, in reality, could be much different to what his/her profile says. The person’s appearance,
You don’t know your customer. This fact is all the more exacerbated in the Indian context, from India to Bharat (a friendly name for Tier 2, 3, 4 towns in Vernacular speaking India) and everyone in between. Do you know what
The FTUE Story – Turns out 1 in 2 new users decide if they need your mobile app in less than a minute.
For a product guy, a user’s First Time User Experience in his mobile app is like meeting his girlfriend’s dad for the first time. He obsesses over what he's wearing and tries to achieve a decent-yet cool beard length. On meeting,
Fresh off its latest funding round of $7 Million lead by Xiaomi and backed by Sequoia, Samosa Labs is on track to conquer the vernacular space in all of India. Not just as their product analytics partner, but as someone