Understanding and Acting Upon App Uninstalls
In the last quarter of 2018, an article on Forbes read out some forecasts about mobile apps usage in India. One statement read as such: App Annie forecasts that by 2022, India will have 37.2 billion downloads a year, a
Are You Doing These 6 Things To Improve Your App’s Retention Rate?
Mobile app companies across the globe are in the middle of a mobile engagement crisis. While new user acquisition and the number of downloads give you an initial high, what matters in the long term is your apps user retention
Boost App Conversions With These Effective Measures
Apps fill our busy lives and make our personal and professional lives easier. However, we all have had a love-hate relationship with certain apps at some point in time, sometimes making us falling short of converting into a paid user. Looking
Dress To Kill: Methods To Improve Your App’s First Time User Experience (FTUE)
In the age of dating apps like Tinder and Badoo, setting up a date with an unknown person is very easy. However, how the person is, in reality, could be much different to what his/her profile says. The person’s appearance,