Vedantu is a hybrid education firm that provides live interactive lessons to Students in kindergarten through twelfth grade. Their patented teaching platform allows for delivery of individual and team classes by trained Master Teachers – in live real-time, offline, and online environments.
Each month, over 35 million users’ access Vedantu through its app and web for free. Its Youtube channel gets more than 60 million views monthly, the highest in the K-12 segment for any educational company in India. Vedantu is an established leader in K-12 LIVE tutoring space. Vedantu offers preparation classes for competitive exams such as IIT-JEE, NEET, Commerce, CBSE, ICSE.
“As a Product Manager at Porter, I couldn’t be more thrilled with how things are going with our partnership with Apxor. The key challenge for us was making sure our important user segment — our driver-partners — are reached out to and guided contextually in their local language. Apxor’s Nudges with the multi-language and localization capabilities are a game changer. Apxor enabled us to train and effectively activate our users. The results were immediate and tangible with our conversion rates reaching an impressive 75%.
Apxor allows us to tap into the key moments when the user needs guidance.Bravo to Apxor for their creativity!”
~ Apurva Shetty
Product Manager, Porter
“At Porter, educating and guiding our users is a regular challenge. Recently, when we had to tackle the challenge of teaching our user base about our rewards program, we depended on Apxor for the solution. Similarly, collecting precious feedback during our last-mile delivery journey has been a complex task until we started using Apxor.Apxor’s toolkit of solutions (including tooltips, in-app messages & in-app surveys) provided us with some amazing functionality to overcome such challenges! Reward Points Education, using Apxor’s tooltips, achieved over 33.4% conversion rate. More than 41K users interacted with the Delivery Process Feedback In-app Survey. This survey was created and launched by our team within minutes - using Apxor. It hit an astonishing 40.12% conversion rate with over 16K users completing the survey.
We have been using Apxor consistently to drive results which weren't possible earlier.Apxor has become a key player on our path to increasing user activation and end-user happiness.”
~ Tejas Bhalerao
Associate Product Manager, Porter
“As a Product Manager at Porter, I couldn’t be more thrilled with how things are going with our partnership with Apxor. The key challenge for us was making sure our important user segment — our driver-partners — are reached out to and guided contextually in their local language. Apxor’s Nudges with the multi-language and localization capabilities are a game changer. Apxor enabled us to train and effectively activate our users. The results were immediate and tangible with our conversion rates reaching an impressive 75%.
Apxor allows us to tap into the key moments when the user needs guidance.Bravo to Apxor for their creativity!”
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“At Porter, educating and guiding our users is a regular challenge. Recently, when we had to tackle the challenge of teaching our user base about our rewards program, we depended on Apxor for the solution. Similarly, collecting precious feedback during our last-mile delivery journey has been a complex task until we started using Apxor.Apxor’s toolkit of solutions (including tooltips, in-app messages & in-app surveys) provided us with some amazing functionality to overcome such challenges! Reward Points Education, using Apxor’s tooltips, achieved over 33.4% conversion rate. More than 41K users interacted with the Delivery Process Feedback In-app Survey. This survey was created and launched by our team within minutes - using Apxor. It hit an astonishing 40.12% conversion rate with over 16K users completing the survey.
We have been using Apxor consistently to drive results which weren't possible earlier.Apxor has become a key player on our path to increasing user activation and end-user happiness.”
Vedantu’s vision is to transform and change the decades old way of teaching and learning through quality teaching, captivating content, and advanced technology to produce an improved learning experience for students with enhanced result learning outcomes.
Vedantu had a strong desire for more detailed inquiries into their customer voice, and it is extremely important for Vedantu to get the right information from their targeted users. However, as their engineering teams were busy with other tasks, the demands of user research were not getting met in time. Vedantu felt that a tool to help them perform mass user research was missing from their tech stack. That's where Apxor stepped in.
Vedantu desired to carry out thorough user research aimed at determining users’ profiles, goals, expectations and inclinations. The research informed the team of ways to refine course targeting, enhance lead qualification, and boost general user experience. This study needed to be carried out on a large scale so that it caters to a majority of users. Traditional approaches of user research were not  working well enough.
Using Apxor, Vedantu was able to run survey campaigns which reached large number of users. In just a timespan of 3 months, Vedantu launched 300 surveys that reached approximately 1,77,000 different users. Such a scale of user research was unimaginable earlier, and it enabled to obtain priceless information for Vedantu.
Offline surveys of Vedantu fetched non-contextual information and had a low response rate of around 20%. Hence the data was skewed and misleading feedback was produced. Feedback with accuracy is necessary for taking right decisions, in particular, considering the cutthroat edtech market.
Apxor's contextual in-app surveys are an invaluable tool for Vedantu to solve this problem. The response rate soared for apxor surveys and averaged at about 50%. It helped Vedantu to understand user sentiments and needs well which were very much required during decision making as well as for improvements in products.
The engineering team at Vedantu was busy with ongoing projects and accountabilities. Technical work necessary to implement the solution of user research couldn't be accommodated easily into the development cycles. Hence, there was a need for an efficient user research implementation that does not overstretch the engineering department on complex coding tasks.
Incorporation of Apxor's surveys into their operations gave them immediate feedback and increased user sentiments about their work. Business teams could be enabled by these to take self-reliant decisions based on data.
Vedantu’s business decision makers did not have access to what users really felt about them, making their decisions dependent on tech. This impeded quick decision making and prevented taking holistic actions to improve the user experience. In order to help business users to make actionable decisions, Vedantu needed a solution that does not always have to involve the engineering team each time data is required.
Tech dependency and therefore, lacking transparent user insights meant business users could not take holistic action or decide for Vedantu. Incorporation of apxor surveys into their operations gave them immediate feedback and increased user sentiments about their work. Business teams could be enabled by these to take self-reliant decisions based on data.
It is one Apxor multi-stage cross-sectional survey aimed at response-based design. From this survey, Vedantu was able to figure out the high-intent users. After identifying the above users, Vedantu applied different ways for making contact with such users that transformed into paying customers. The approach reduced about 10 million by taking away costly marketing and sales processes.
Vedantu was able to determine what marketing channels worked best through apxor surveys. Using this information on how users related to the brand of Vedantu as well as the marketing efforts that introduced them, Vedantu was able to optimize their efforts. As a result, they witnessed great returns on investment of their marketing spend. This would enable them to leverage on the best performing marketing channel and maximize the impact of their marketing budget.
Apxor enabled Vedantu to tap into its current customer base and receive valuable input for setting a future product development trajectory. Vedantu could understand that the user’s needs and preference, in this case is education, are the foundation for making sound decisions about what product to develop, ensuring the product is tailored to the user’s expectations.
Apxor helped Vedantu with user research with scale, get better insights through actual feedback, and data based decisions. Vedentu’s business metrics such as reduced costs and maximized return on investments showed the efficiency of Apxor in a very fierce edtech market. Moreover, its simple use and easy incorporation into daily operations proved invaluable to not only their technical but also to non-technical teams at Vedantu.
The discovery of Apxor, which solves such problems with regards to consumer understanding, added to Vedantu’s product and service provision strategy. Apxor aided in conducting user research at scale, provided granular feedback, and helped in making evidence-based decisions for Vedantu. The high intensity edtech app witnessed this efficiency and its application through its business metrics; including cost reduction and high ROI for Vedantu. Besides that, its straightforward application and integration into operational activities were highly beneficial for both the technical teams as well as business teams of Vedantu.
"Vedantu’s decision to use Apxor proved to be a true game-changer for us. We have polled 170,000+ users through more than 300 surveys in the last three months, and we have received responses upwards of 50%. We were able to get high-intent prospects, cut our sales expenditures by one crore, and boost our return on investment by more than 5X, thanks to Apxor. Apxor is the go to tool for our product and marketing teams, because of its user-friendly interface, seamless integration with mobile applications, and built-in real-time nudging mechanism. As a matter of fact, we consistently favor Apxor and advise other product and growth teams to do the same."
